Emphasis communications and media strategy. C-leve
Post# of 36728
http://www.linkedin.com/in/michaelgutierrez1
Director of Public Relations
Herbalife
Public Company; 1001-5000 employees; HLF; Health, Wellness and Fitness industry
October 2013 – Present (2 months) Greater Los Angeles Area
Global Communications Manager
Moneygram Int'l
Public Company; 1001-5000 employees; MGI; Financial Services industry
May 2012 – October 2013 (1 year 6 months) Dallas, TX
Currently lead media strategy development for the $1.3 billion company’s various international units. Handle key message development, executive media training, speech writing, global news releases, product-oriented initiatives, major sports sponsorships, athlete relations.
Work with global executives in 198 countries across time zones and cultures to manage inflow of news release requests ensuring all requests are drafted, edited and strategically timed to align with business goals. Position scope includes managing three team members, P&L, global agency relationships, to increase brand awareness and recognition in local markets around the world. Respond to national and global media requests. Serve as media spokesperson with national and local media, as appropriate.
Demonstrated ability to learn the business, provide communications solutions and became trusted adviser to executive management while managing communications for C-suite team.
Integrate social media platforms into communications PR discipline, increasing consumer engagement and publicity generated.