Where in the mix are We, DUTV??
BlackArrow and Ericsson enable TV Anywhere monetization
* Addresses significant operator need to drive new revenues through targeted,
enhanced advertising across all screens
* Enables dynamic, addressable ad-insertion across linear and on-demand
programming
* BlackArrow advanced advertising solution fully integrated with Ericsson TV
platforms including Ericsson Mediaroom
Traditional TV is shifting rapidly towards TV Anywhere, embracing all screens
and devices in and away from the home. As consumers seek relevance and
convenience in the content they consume, new demands and new opportunities are
being presented to Pay TV service providers. The platforms required to truly
exploit this change in viewing behavior must also bring advertising into this
new era, most importantly to drive new revenues to assist the monetization of TV
Anywhere investment. This is also critical for brands seeking to drive
advertising presence in richer, and much more targeted, multi-screen campaigns.
To deliver upon this new opportunity and consumer need, content providers and
Pay TV service providers require a comprehensive advertising and audience data
platform that can enable relevant and coordinated advertising campaigns across
all devices. To address this, BlackArrow, a worldwide provider of TV advertising
and data solutions, and Ericsson (NASDAQ:ERIC) are partnering to bring advanced
advertising capabilities to Ericsson's solutions for TV Anywhere on a global
basis. Working together, BlackArrow and Ericsson are enabling operators to
benefit from an evolved end to end multi-screen advertising capability-
developed to deliver linear, on-demand, interactive and second-screen
advertising, in a targeted and personalized manner, across all connected
devices.
"Ericsson has a proud history in enabling advertising, most recently recognized
with a prestigious technical Emmy for our pioneering development of dynamic
advertising insertion for video on demand (VOD) content. Through our partnership
with BlackArrow, we are empowering TV service providers to not only provide
personalized TV experiences on any screen, but also enabling them to monetize
these new experiences," said Ove Anebygd, Vice President and Head of Solution
Area Media at Ericsson. "The advanced advertising capabilities that we can now
offer with BlackArrow will enable our customers to expand their TV service and
business innovation, opening-up new multi-screen advertising opportunities and
delivering a better experience for TV consumers."
Ericsson and BlackArrow have already worked together to enable a major Tier 1
Pay TV service provider in North America to deploy dynamic ad insertion
capabilities for VOD. The companies are collaborating on a number of additional
joint opportunities to help Pay TV service providers jump-start new TV Anywhere
services in a way that will meet long-term converged video architecture and
audience data goals. By integrating the delivery and monetization capabilities
of each company's products, service providers can grow new revenue streams
immediately by leveraging dynamic ad insertion and addressable advertising for
video delivered to new platforms and devices.
"TV is being redefined from appointment viewing to watching whenever and
wherever the viewer wants," said Nick Troiano, President of BlackArrow.
"Ericsson is in a great position to help Pay TV service providers offer TV
Anywhere at any time. We look forward to working with them to bring the latest
advanced advertising capabilities to their customers around the world."
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Given the statement of the past, that DUTV would be ahead of the competition, that question,
"Where in the mix are We, DUTV?" still lingers.
Meantime I've been looking at possible associations to see if one of them posted an 8K,.......nothing yet.
Kudos to those that have been supportive and working on more cohesive communications with DUTV
Keep Kickin' and Rock On!
