REAC Plan of Operations (MUST READ) Our plan of o
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Our plan of operation is to operate the most definitive online real estate video listings website and search engine portal website for real estate. We want to position our company as the first of its kind national real estate search engine/social community/media video network that matches buyers, sellers, brokers, and professionals anywhere in the world through rich and social media.
Our real estate search website allows real estate professionals and consumers to interact through the internet as a business medium. The Company’s operating strategy is to feature real estate professional’s websites and current listings on the RealEstateContacts.com portal website in the areas that they service and work enabling potential home buyers to view real estate listings and homes that are for sale and featured on the real estate professionals’ website. This format is called a lead generation program for real estate professionals that are on the RealEstateContacts.com portal website and the RealEstateVideoChannels.com video portal website.
Our business strategy is an ease of use approach which allows the consumer to view listings of homes from of their local real estate office, broker or agent. This service is provided from our real estate search website: ( www.realestatecontacts.com ) and our video website channel: ( www.realestatevideochannels.com ).In addition, our real estate search website will feature no more than four agents per territory. This policy will eliminate a substantial amount of the competition for the real estate agent, broker and office. For this reason we believe our concept will have a high level of interest from any real estate professional.
Currently while there are other real estate directories and portals on the internet only a select few feature real estate agents on a semi-exclusive basis. We believe this approach will be attractive to real estate professionals in each locale.
We will also have the technology to focus on online media, particularly video. We will provide an online National Real Estate Video Listings Website that will include listings in a video format from our real estate agents video website. All real estate agents will have their own new video website to display their listings in video. Our company will design and sell individual video websites known as “channels” to real estate agents, brokers, offices and all real estate professionals and feature those websites on our new real estate video search portal.
Real Estate Contacts, Inc. will offer video real estate websites for local and national publishing in many areas, where our affiliate real estate partners can have their own video website channel, manage the publishing and display hundreds of video properties in a true television format through one simple tool giving real estate professionals exposure for their properties in less time and for less money.
The RealEstateContacts.com portal website also features local mortgage brokers and lenders that want more traffic and exposure to their website for potential new clients. By featuring local mortgage brokers, our website allows the consumer to have access to any financial questions and can receive all the information they need quickly in their geographical area.
Our goal is to connect real estate professionals with consumers who are interested in buying or selling a home.
We generate revenue from advertising sales of our marketing products that we offer to real estate professionals.
We plan to grow revenues in the next 12 months by undertaking the following steps:
Devote greater resources to marketing and selling our services such as developing and creating a more productive advertising sales division within our company by the hiring of advertising sales account executives.
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Focus to expand our network of advertisers and real estate professionals by increasing our online presence to include various marketing channels such as the major search engines, Google, Yahoo and Bing.
Expand our company’s public relations by creating more brand awareness on the internet. An example would be to focus on other social media websites such as Facebook, Twitter, and LinkedIn.
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Develop other marketing programs to efficiently increase our brand awareness such as email campaigns, newsletters, linking our website to other real estate business websites, real estate portals and directories.
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We intend to continue, maintain and aggressively pursue to build our advertising campaign around all internet related marketing concepts, such as search engine optimization, pay per click advertising, banner advertising and social media networks to help manage and geographically target consumer traffic and lead volume.
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Focus on driving more internet traffic and unique visitors to our websites by using these search engine marketing techniques.
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We plan to increase our online Search Engine Marketing to create more unique users. Measuring unique users is important to us because our advertising revenues depend in part on our ability to enable our consumers to connect with real estate professionals. We define a unique user as a user who visits our website at least once during a calendar month, as measured by our analytical tools.
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The number of real estate subscribers (advertiser) on our websites is an important driver of revenue growth because each subscriber pays us a yearly fee to participate in the advertising of their services.