OSLH News OSL Holdings, Inc. Enters into Partne
Post# of 144482
OSLH News
OSL Holdings, Inc. Enters into Partnership Agreement with Kristalytics Marketing Corp.
2012-09-04 08:30 ET - News Release
Partnership Expected to Enable Further Development of OSL's thinkDATA™ Platform Analytics
ORANGEBURG, N.Y. , Sept. 4, 2012 /PRNewswire/ -- OSL Holdings, Inc. (OTC: OSLH)("OSL" or the "Company"), a developer of technology platforms that enable real-time sales and trend information exchange between brands and retailers, today announced that it has entered into a partnership agreement with Kristalytics Marketing Corp. in order to enable planned development of the Company's proprietary thinkDATA™ platform by streamlining data collection and analysis as well as allowing its users to identify and convert their best prospective and existing buyers into long-term, repeat customers.
"Kristalytics maintains a full U.S. postal file license containing over 235 million individual and 153 million household records with 40 other data licenses that can add over 1,000 data points per record," said Bob Rothenberg , president of OSL. "With the collaboration of Kristalytics' data artisans and technology solutions applied to our thinkDATA platform, we intend to deliver tremendous competitive advantage by creating new products that will enable our users to closely match their offers to the characteristics of individual prospects via increased market knowledge."
Kristalytics sorts and weighs thousands of different customer behaviors and characteristics to come up with patterns that answer clients' most pressing marketing questions. For further information regarding Kristalytics, please visit http://www.kristalytics.com .