What's wrong if you want to call it that, is that our little family are the only ones that know about this. It's actually a gift for us as long as the price is still low to keep buying. I think we have a true gem here. At some point they will go after media and new buyers, but right now it's a small team with a full plate of work. The alternative I think would be to issue debt so they can hire more people. I think I'd rather the team be small and go at the best pace they can.