VPIG Virtual Piggy Expands Reach in Gaming Safe youth

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VPIG Virtual Piggy Expands Reach in Gaming

Safe youth payments technology to be payment system for "Legends of Oz World"

Virtual Piggy, Inc. (OTCQB: VPIG), an innovator in safe youth payments, today announced that it will provide its youth-friendly payment system to Summertime Entertainment’s virtual world “Legends of Oz World.”

Serving as a prequel to the May 2014 animated feature film Legends of Oz: Dorothy’s Return, "Legends of Oz World" features multiplayer games, 30 story quests, and more than 1,000 collectible items. The story tasks players with helping Dorothy save Oz while reuniting them with Toto, Tin Man, Lion and Scarecrow. The virtual economy in the world is powered by Live Gamer, the world's leading provider of digital commerce solutions for the interactive entertainment industry. Virtual Piggy is fully integrated into the Live Gamer framework.

Virtual Piggy is the only COPPA-compliant payment technology designed to allow retailers and game publishers to reach “Under 18” consumers in a safe, legal, and effective manner. The award-winning technology serves as a family wallet that is available online or via mobile, and is 100% free to use.

“‘Legends of Oz World’ has a strong following with younger gamers, and it is critical they have a payment experience that is safe, seamless, and COPPA-compliant,” said Ryan Carroll, CEO of Summertime Entertainment. “Virtual Piggy uniquely enables us to deliver this experience.”

“We are excited to offer a payment solution alongside our existing partner Live Gamer, to ensure payments are safe and COPPA-compliant for the younger gamers in this exciting new game,” said Dr. Jo Webber, CEO and Founder of Virtual Piggy. “Ensuring younger gamers can get their virtual items in a safe and parent-controlled environment is a win-win for everyone, raising monetization and engagement and keeping parents involved in the process.”

For information about Virtual Piggy visit www.VirtualPiggy.com

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within parental controls. It enables parents to teach financial management through the use of a secure family wallet that is available online or via mobile and is 100% free to use. The technology company delivers online security platforms designed for the “Under 18” age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com.

About Summertime Entertainment:

Founded by Ryan Carroll and Roland Carroll, Summertime Entertainment is a multi-media company specializing in family-friendly entertainment for film, television, digital, mobile and other trans-media platforms. Currently, Summertime Entertainment is in production on a new franchise of epic proportions, the re-vitalization of the indelible and beloved Oz world. Through various forms of digital worlds, online communities and a brand new stereoscopic, 3-D animated feature film, Oz will soon be brought back to life in literally new dimensions, for a whole new generation to love and cherish. More information about Summertime Entertainment can be found at www.summertimemedia.com.

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.



Virtual Piggy, Inc.
US:
Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Jenna@SHPNY.com
or
Investor Relations
Investor Awareness
Tony Schor, 847-945-2222 ext. 221
tony@investorawareness.com
or
UK:
Suzanne Noble, +44 7957 371840
snoble@virtualpiggy.com
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