SURP SurePure Announces Commercial Deal with Major Liquid Egg Producer
NEW YORK, Nov. 6, 2013 /PRNewswire/ -- SurePure, Inc. (OTCBB:SURP), a global leader in liquid photopurification, announced today that it has signed a multi-year royalty commercial agreement with the first and largest liquid egg company IPAY (Izmir Pastorize Yumurta) of Izmir, Turkey.
IPAY intends to employ SurePure's photopurification technology to improve shelf life and brand quality of its egg products, using a SurePure system in its plant. As part of the transaction, SurePure will receive approximately USD $300,000 over the five year term of the agreement.
IPAY's products include whole egg, egg white and egg yolk, offering these products in bulk to industrial customers, bag-in-box for the catering trade and smaller cartons for retail. IPAY is the only company serving the non-industrial Turkish market, where shelf-life is critical. IPAY is part of the Kutas group of companies, founded in 1980 and headquartered in Turkey.
This breakthrough commercial application follows academic research confirming the decontamination efficiency of UV-C against the main egg contaminant Salmonella enterica subsp. enterica Ser (de Souza & Fernandez, Feb 2011). Similar studies have demonstrated that UV-C treatments do not affect the rheological properties and the protein profile of liquid egg fractions (de Souza & Fernandez, May 2012), and other research has confirmed no adverse effects on consumer acceptance of egg products processed by UV-C, with overall appearance or taste similar to the controls processed thermally (de Souza & Fernandez, Jan 2012).
Steve Miller, SurePure's VP Sales and Marketing, stated, "Turkey represents a growth area for SurePure, and IPAY is one of the key components to that growth. We're excited to start this commercial journey with IPAY and see real potential for the application of our technology in this industry world-wide. We're equally excited that our partnership with our Turkish distributor, Karbon Strategi Danismanlik Dis Ticaret Limited, has borne such early fruit."
About SurePure
SurePure is a global leader in liquid photopurification, the green alternative to pasteurisation and chemicals. Using its patented 'Turbulator' technology, SurePure systems use UV-C light to purify microbiologically sensitive liquids such as wine, fruit juice and milk. Although designed to deliver food-grade solutions, it can also be harnessed to improve processing liquids such as water, brines and sugar syrup solutions, even animal blood plasma. SurePure's technology offers greater microbiological efficacy than conventional UV systems and is effective for both clear and turbid liquids, a world first. SurePure offers a greener alternative to comparable heat or chemical-based processes and significant process and energy savings. It also provides opportunities for the development of innovative and differentiated products with desired consumer benefits, guaranteed food safety and sound commercial benefits. Go to www.surepureinc.com for more information.
SOURCE SurePure, Inc.
Copyright 2013 PR Newswire
NEW YORK, Nov. 6, 2013 /PRNewswire/ -- SurePure, Inc. (OTCBB:SURP), a global leader in liquid photopurification, announced today that it has signed a multi-year royalty commercial agreement with the first and largest liquid egg company IPAY (Izmir Pastorize Yumurta) of Izmir, Turkey.
IPAY intends to employ SurePure's photopurification technology to improve shelf life and brand quality of its egg products, using a SurePure system in its plant. As part of the transaction, SurePure will receive approximately USD $300,000 over the five year term of the agreement.
IPAY's products include whole egg, egg white and egg yolk, offering these products in bulk to industrial customers, bag-in-box for the catering trade and smaller cartons for retail. IPAY is the only company serving the non-industrial Turkish market, where shelf-life is critical. IPAY is part of the Kutas group of companies, founded in 1980 and headquartered in Turkey.
This breakthrough commercial application follows academic research confirming the decontamination efficiency of UV-C against the main egg contaminant Salmonella enterica subsp. enterica Ser (de Souza & Fernandez, Feb 2011). Similar studies have demonstrated that UV-C treatments do not affect the rheological properties and the protein profile of liquid egg fractions (de Souza & Fernandez, May 2012), and other research has confirmed no adverse effects on consumer acceptance of egg products processed by UV-C, with overall appearance or taste similar to the controls processed thermally (de Souza & Fernandez, Jan 2012).
Steve Miller, SurePure's VP Sales and Marketing, stated, "Turkey represents a growth area for SurePure, and IPAY is one of the key components to that growth. We're excited to start this commercial journey with IPAY and see real potential for the application of our technology in this industry world-wide. We're equally excited that our partnership with our Turkish distributor, Karbon Strategi Danismanlik Dis Ticaret Limited, has borne such early fruit."
About SurePure
SurePure is a global leader in liquid photopurification, the green alternative to pasteurisation and chemicals. Using its patented 'Turbulator' technology, SurePure systems use UV-C light to purify microbiologically sensitive liquids such as wine, fruit juice and milk. Although designed to deliver food-grade solutions, it can also be harnessed to improve processing liquids such as water, brines and sugar syrup solutions, even animal blood plasma. SurePure's technology offers greater microbiological efficacy than conventional UV systems and is effective for both clear and turbid liquids, a world first. SurePure offers a greener alternative to comparable heat or chemical-based processes and significant process and energy savings. It also provides opportunities for the development of innovative and differentiated products with desired consumer benefits, guaranteed food safety and sound commercial benefits. Go to www.surepureinc.com for more information.
SOURCE SurePure, Inc.
Copyright 2013 PR Newswire
