Company Reaches New Level of Growth as it Leads

Initiative to Introduce the First Location-Based Wearable Computing Smartwatch Tailored for the China Market

REDWOOD CITY, CA – July 22, 2013 –  XcelMobility Inc. (OTCQB: XCLL; OTCBB: XCLL) ("Xcel" or the "Company"), a leading developer of mobile internet products and services, announced today that it has signed an agreement with three major players in China’s mobile technology market in order to introduce the next-generation of LBS mobile devices.  The three companies that Xcel will be working with include:

Tianditu Ltd., http://en.tianditu.com/map/index.html , is China’s exclusive, government-sanctioned web-mapping service and controls the country’s most detailed and up-to-date mapping data online and in real-time. Its space location and position data is required to build location-enabled applications and services for the China market.  Tianditu’s unmatched database of geographic information and position as one of the today’s most visited web portals in China, makes it a critical component of the consortium as its data is vital to the LBS solution.

UMEOX Mobile Ltd., http://www.umeox.com/index.php , is a leading international mobile phone manufacturer with over 1,000 employees located in Shenzhen, China. The company has delivered over 20 million mobile devices to the largest mobile distributors in China and is working on numerous projects related to wearable computing.  UMEOX will work closely with Xcelmobity integrating the technologies from each partner onto the next generation wearable computing device.

XcelMobility will provide the overall management and marketing of the LBS-device initiative and will develop the application programming interface utilizing its patented mobile location-based tracking service for smartphones.  The Company is currently leading the development and roll-out of the consortium’s first LBS product, a location-based wearable computing smart watch.  As projected by Juniper, these devices have the potential to bring in $1.5 billion in 2014.  XcelMobility expects to have a beta-version of its smart watch in place before the end of the year.

Ron Strauss, Executive Chairman of the Board of XcelMobility, Inc., commented, “In the past year, we have dedicated our efforts towards the creation of superior LBS platform, as we believe the future in mobile computing lies within the ongoing development and convergence of LBS solutions and mobile devices.  We are pleased with our success in producing the next-generation of LBS technology as we can now play a leading role in the wearable computing world, which is expected to be the next frontier of mobile computing.”

Strauss continued, “Our strategic collaboration with the other mobile technology leaders offers the potential to change the entire landscape of wearable computing in China.  It takes a strong team of engineers, technology leaders and key relationships to effectively transform the way a country communicates.  We are excited to move forward with this consortium as we begin to introduce these new revolutionary technologies.”

About XcelMobility, Inc. 
XcelMobility is a leading developer of mobile internet products and services, specifically focused on China’s burgeoning mobile market of well over 1 Billion Users.  The Company has recently reorganized into two divisions including:

1. Mach5 Portal Group – operates an online product portal,  www.mach5.cn , providing home grown and 3 ^rd party mobile apps and services in China.


2. LBS Product Group – Combining the recently acquired Jifu engineering team and technologies with Xcel’s LBS team this group is developing leading edge LBS and wearable computing products.

With the introduction of the Mach5 LBS, Xcel has become the leader in providing location-based services for China’s mobile market as it offers developers an easy and efficient means for incorporating real-time mapping to mobile applications.

The combination of smartphone proliferation, a surge in application storefront launches and new developments in hybrid positioning technologies are expected to help drive revenues from mobile location-based services (MLBS) around the world to more than $12.7 billion by 2014 (Juniper Research). Through the Company’s deep relationships with China’s leading mobile operators and its ability to incorporate today’s most interactive and technologically advanced social and gaming applications to its suite of mobile internet products and services, it is rapidly securing a leadership position in China’s mobile market.  For more information visit:  www.xcelmobility.com .

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development of new business opportunities, zero operational impact and projected costs, future operations, revenue, profits, gross margins and results of operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Investor Relations Contact:

Stanley Wunderlich
Consulting for Strategic Growth 1 Ltd.
Tel: 800-625-2236 ext. 7770
Email:  info@cfsg1.com