The World Food Championships announces Challenge B

NASHVILLE, Tenn., Oct. 28, 2013 (GLOBE NEWSWIRE) -- The World Food Championships announced today Challenge Butter as the Official Butter of the 2013 World Food Championships. Challenge Butter, a leading supermarket brand with a 100-year history of selling quality butter products, will be provided to the 300 plus competitors who are traveling from around the globe to battle in the $300,000 cooking competition. The 2013 World Food Championships will take place at the Fremont Street Experience and Fremont East District in Downtown Las Vegas, Nov. 7-10.

Only in Las Vegas can food, fame and fortune be combined into one jackpot event. The second annual World Food Championships brings champions from some of the biggest and best food competitions around the world to Las Vegas for one ultimate defining moment. Following a tournament-style format across seven iconic food categories: BBQ, chili, burger, sandwich, recipe, dessert and bacon; competitors will battle for their chance to claim the World Food Champion title.

"Butter is a staple to nearly every dish that will be created at the World Food Championships," said Mike McCloud, president and CEO of Trybe Targeting, producers of the World Food Championships. "It's only natural for a us to pair with a premium dairy partner like Challenge Butter, to help some of the world's best cooks and chefs create their amazing recipes."

"We couldn't be more proud for Challenge to be the Official Butter of the World Food Championships," said Tim Anderson, SVP of Retail and Foodservice for Challenge Butter. "The quality of our butter is of the upmost importance to us and we are excited for the competitors and judges to taste the real difference Challenge makes in a dish."

To stay up on the food champ chatter and for more information on the World Food Championships, visit worldfoodchampionships.com, Facebook.com/WorldFoodChampionships or Twitter (@WorldFoodChamp).

ABOUT CHALLENGE BUTTER

Challenge Butter began one hundred years ago. Today, it is the largest butter brand in the West and is available in 34 states nationwide. Its portfolio of products includes salted and unsalted versions of regular Challenge Butter, whipped, spreadable and European style. Challenge has not only been a pioneer in the quality in butter products, but is also responsible for many industry firsts including invention of the first aluminum butter churn, lab sampling of butter and shipping butter in paper rather than wooden crates.Visit Challenge on Facebook at www.Facebook.com/ChallengeButter or at www.ChallengeDairy.com .

ABOUT CHALLENGE DAIRY PRODUCTS, INC.

Challenge Dairy is a wholly owned subsidiary of California Dairies Inc., the second largest dairy cooperative in the United States. Challenge is a cooperative association responsible for the marketing and distribution of dairy products produced from 450 large family-owned dairies. Through a long standing history as a manufacturer and distributor, Challenge Dairy Products, Inc has become proficient in providing product offerings in dairy fluids, butter, cheeses, eggs, salad dressings, desserts, ice cream, mayonnaise, oils and more. For more information about Challenge Dairy, its products and services, visit www.ChallengeDairy.com

ABOUT TRYBE TARGETING

Trybe Targeting was launched in 2009 as the food and enthusiast marketing division of MMA Creative Inc., a 22−year−old marketing and advertising agency with offices in Nashville, Cookeville, Tenn. And Orlando, Fla. Trybe Targeting is the agency of record to the Kansas City Barbeque Society, International Chili Society, the American Pie Council, and World's Championship Chili Cookoff. Trybe Targeting also helped develop the 2011 Inaugural Sam's Club National BBQ Tour, the richest competition series in barbecue history, and the $300,000 World Food Championships, the ultimate culinary competition.
 

CONTACT:Jeff Morris 615-297-6886 jeffm@trybetargeting.com Challenge Dairy Contact: Jennifer Parnell 415-794-0868 jennifer@jparpr.com