Zebra Technologies' Phil Gerskovich to Deliver Key

LINCOLNSHIRE, Ill., Oct. 24, 2013 (GLOBE NEWSWIRE) -- Zebra Technologies Corporation (Nasdaq: ZBRA ) today announced that Phil Gerskovich, the company's senior vice president of New Growth Platforms, will deliver a keynote address on October 29 at the Internet of Things World Forum in Barcelona. Gerskovich will discuss how new and existing Internet of Things (IoT) technologies can inspire enterprises to create unique customer experiences. The global event, held October 29-31, unites thought leaders, business leaders and practitioners in business, industry, government and academia.

Zebra Technologies is a major provider of the building blocks for today's IoT technologies, which are already widely implemented in key vertical markets like manufacturing, retail and transportation, and is making strategic investments to establish itself as a leader in the multi-billion dollar IoT market.

"Today's IoT solutions are custom-built, cost prohibitive for most companies and siloed in a way that makes accessing and sharing important data too difficult and complex," said Gerskovich. "To realize the potential of IoT, customers need a solution that's easy to set up and use, that promotes collaboration and that can grow with their business."

Gerskovich points to IoT technologies that are browser-based and utilize both the cloud and mobile networks as key features in the next generation of enterprise-grade IoT solutions. Adoption can also be accelerated by platforms built using a standardized API to encourage development of third-party applications, and increase the value of legacy devices by making them interoperable with the new solutions.

Gerskovich's presentation, which begins at 10:00 a.m. local time in Barcelona, will also address how significant enhancements to the customer experience can disrupt an industry and reshuffle the competition. The IoT can help companies gather and analyze data about customer needs and use those insights to develop new and more enticing products, which creates more loyal and empowered customers.

About Zebra Technologies

A global leader respected for innovation and reliability, Zebra Technologies Corporation (NASDAQ: ZBRA) offers technologies that give a virtual voice to an organization's assets, people and transactions, enabling organizations to unlock greater business value. The company's extensive portfolio of marking and printing solutions, including RFID and real-time location solutions, illuminates mission-critical information to help customers take smarter business actions. For more information about Zebra's solutions, visit www.zebra.com .

Steve Carlson Ogilvy Public Relations Worldwide 312-397-6055