WISeKey and Brazilian Football Club CR Flamengo la
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GENEVA and RIO DE JANEIRO, Brazil, Oct. 18, 2013 (GLOBE NEWSWIRE) -- WISeKey SA and CR Flamengo released today the new version of the CR Flamengo WISfans app allowing the club to be at the forefront of fans social media initiatives by forming a partnership with the Swiss technology company WISeKey. CR Flamengo is the most popular team in Brazil, with over 40 million supporters as of 2012 and was voted by FIFA as one of the most successful football clubs of the 20th century.
The CR Flamengo WISfans app generates digital identities for fans and harnesses original content created by the players and their club via social media platforms, and further enriches this with exclusive content from current players and club legends, thus empowering their fans' mobile experience, and creating a rich Social CRM platform. WISeKey has concluded similar projects with Real Madrid for their fans in China, FC Barcelona fans all over the world and lately with ORACLE TEAM USA, winners of the 2013 Americas Cup. The company has currently 12 more clubs joining WISfans, to be announced shortly, creating a global identity ecosystem for digital certified fans.
The CR Flamengo WISfans app taps into CR Flamengo's enormous, worldwide supporter ecosystem (blogs, match reports, videos, photos, fan-supported social campaigns, Twitter, Facebook, all sporting forums), to bring fans the most exciting and relevant content. WISfans creates a digital clubhouse to give fans real-time interaction with their favourite players and the club, as well as fun digital features such as biometric resemblance comparisons to club players and games.
"We are delighted to launch this new app with CR Flamengo allowing them to connect and monetize their large fans ecosystem over 40 million supporters. This new app is also a great way for WISeKey and CR Flamengo to leverage their presence in Brazil, one of the world's largest mobile communications and handset market, and is part of the strategy to bring WISeKey Cyber Security services directly to Brazilian consumers", said Carlos Moreira, Founder and CEO of WISeKey.
"This new CR Flamengo WISfans app allows us to have a new and innovative relationship with our fans while we increase our digital clubhouse. Flamengo definitely enters into the mobile World, developing one more tool of relationship with its members and supporters", said Fred Luz, marketing director of Flamengo.
Download the app at: http://wisfans.com/crflamengo/
Press contacts: CR Flamengo, Felipe Bruno +55 21 8619 9098, WISeKey Liber, Daniel Aragao +55 21 8150 5757, WISeKey, Satu Kulmala +41 22 594 3005,
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