Global Yellow Pages (Print, Internet, Mobile) Strategic

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News Desk 2018

Oct 17, 2013 at 9:45 AM

Global Yellow Pages (Print, Internet, Mobile) Strategic Business Report 2013-2018

Dublin, Oct. 17, 2013 (GLOBE NEWSWIRE) -- Research and Markets ( http://www.researchandmarkets.com/research/vs...llow_pages ) has announced the addition of the "Yellow Pages - Global Strategic Business Report" report to their offering.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2018.

This report analyzes the worldwide markets for Yellow Pages in US$ Million by the following Product Segments:

Print Yellow Pages
Internet Yellow Pages
Mobile Yellow Pages.

The report profiles 134 companies including many key and niche players such as:

Dex Media, Inc.
Eniro AB
Solocal Group
Seat PG SpA Italy
Sensis Pty Ltd.
Trudon (Pty) Ltd.
TRUVO
Valley Yellow Pages
Hibu plc
hibu Inc.
Yellow Pages Group
YP
ZipLocal

Key Topics Covered:

1. Introduction, Methodology & Product Definitions

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
Print Yellow Pages
Internet Yellow Pages (IYP)
Internet Yellow Pages (IYP)

II. Executive Summary

1. INDUSTRY OVERVIEW

Prelude
Print YP Still Significant, But Losing Momentum
Digital Expansion to Pep up Revenues
Yellow Pages Market Shifts towards Digital Platform
Impact of Recession in Retrospect

2. MARKET DYNAMICS

Yellow Pages Find Favor for Local Searching
Local SEOs: An Emerging Trend
Advertising in Both Print and Internet Advantageous for Businesses
Top 10 Categories in the Printed Yellow Pages (2010): Ranked on the Basis of Usage
Top 10 Categories in Internet Yellow Pages (2010): Ranked on the Basis of Usage
Location-based Advertising: A Preferred Advertising Solution
Online Video: A Major Offering from Online Yellow Pages
Amidst Tough Conditions YPs Turn to Innovation
Yellow Pages Companies: Struggling to Survive
YP Publishers Diversify to Stay Ahead
Group Buying Offerings and Yellow Pages Market
Why Yellow Pages Usage Will Continue in the Near Future?

3. SEGMENT REVIEW

Print Yellow Pages Market under Pressure
Search Engines Spelling Doom for Printed Directories?
Dealing with Google's Dominant Presence
Google Suppresses Referrals to YP Directories
Companies Strategize to Curb Falling Fortunes of Printed Directories
Publishers Look to Sustain Growth through Abridged Yellow Pages
Directories in Metros: No Longer Viable?
Directories with Specific Functions: Opportunities to Tap
Printed Directories: Preferred Option for Specific Businesses
Small or Large: Deciding on the Ad Size in Printed Directories
Printed Directories Focus on Leads-Based Selling
Brand Recognition Drives Customer Preference for IYPs
Sustainability: A Key Concern for Print Yellow Pages Market
Ban on Distribution of Print YP
Small Businesses and Printed Yellow Pages
High Relevance of Yellow Pages Ad Campaigns for Small Businesses
Ad Spending in SMBs: Printed Directories Hold Ground
Online Yellow Pages Revolutionizes Telephone Number Listings
Internet Marketing Gaining Over Yellow Pages
Can Internet Enables YP Companies to Fight Declines in Printed Directories Category?
Brand Image Propels Internet Yellow Pages Searches
Growing Mobile Phone Usage Drives Mobile Yellow Pages Market
Rising Smartphones Usage: A Major Growth Driver
Essentials to Succeed in Mobile Yellow Pages Market
Mobile Local Services: The Future
Mobile Yellow Pages Races Past Personal Computers
Tablets Foray into Yellow Pages Market
Mobile Search Apps on a Roll
Apps Used to Find Local Business
Mobile Local Search & Online Daily Deals: Opportunities for Small Businesses
Cross Device Targeting: A Key Analytics Solution

4. YELLOW PAGES - AN OVERVIEW

Yellow Pages: The Concept
Historical Journey of Yellow Pages
From Where Do Publisher's Source the Listings?
ROI Generation in Yellow Pages Industry
Print Yellow Pages
Advantages of Print Yellow Pages Ads
Disadvantages of Print Yellow Pages Ads
Internet Yellow Pages (IYP)
Types of Internet Yellow Pages Advertisements
Sponsored Listings
Banner Advertisements
Email Links
Advantages of Internet Yellow Pages
Mobile Yellow Pages
A Typical Mobile Yellow Pages Model
Benefits of Online and Print Yellow Pages over Other Sources
Permission-based Marketing
Targeted Solutions
Ideal for Movers
Cost Effective Surrogates: A Threat
Billboards
Radio
Cooperative Direct Mail
Online Directories
Frequency Programs
Search Engine Optimization

5. PRODUCT/SERVICE INNOVATIONS/ INTRODUCTIONS

NTT DoCoMo Unveils Twitter Local Yellow Pages
hibu Unveils New Online Store for SMBs to Establish Digital Presence
Yellow Pages Group Introduces French-language Version of Mobile App ShopWise™
Egypt Yellow Pages Launches Yellow Media
Yellow Media Upgrades Dalili
JT Global Unveils Online Yellow Pages
Infomedia 18 Introduces Infomedia Yellow Pages 2012
Coimbatore Edition
Yellow Medya Releases Brand SoLoMo Engagement Platform
Yellow Pages to Introduce New Hybrid Book
Primedia Qatar and Qtel Launch New Qatar Yellow Pages Website
Sulekha.com Unveils Online Yellow Pages in Ahmedabad
AT & T to Roll Out Daily Deal Site
Callezee Introduces Yellow Pages in Bangalore
Turkey Yellow Pages Introduces Free Adaffix Mobile Application in Turkey
PagesJaunes Introduces 123deal
ImmersiFind Unveils New Local Search and Internet Directory Service
Yellow Pages Group Unveils the Yellow Pages 360° Solution
Etisalat to Unveil Etisalat Mobile Yellow Page Application
Umniah Unveils Yellow Pages Service for Mobile Phones
YPG Launches Digital Search Products for Mobile Phones
Yellowbook Rolls Out Yellow Pages Application for Android™ Tablets
AT&T Unveils Updated YP(SM) Yellow Pages App
Yellow Magic Introduces YelloReader Formatting Technology
Dialindia Unveils Local Classifieds Service
Sensis Shrinks Size of Adelaide Yellow Pages Print Version
Sensis Rolls Out SiteSmart™ for Australian SMEs
Yellow Pages Introduces New App for iPad Platform
Avantar Launches Yellow Pages App for iPad
Grey Lines Unveils 'City Xplorer' Mobile Yellow Pages Software
Egypt Yellow Pages Rolls Out New Search Application, Native to iPhone
Yellow Pages Group Releases YellowPages.ca™ Mobile App for Windows Phone 7 Devices
Yellow Pages Group Releases YellowPages.ca™ Mobile App for Apple iPad
Egypt Yellow Pages Announces Launch of Blackberry Native Application
Turkey Yellow Pages Unveils Reklam Olcer Iste
Egypt Yellow Pages Introduces Improved Edition of Yellow.com.eg
YPG Unveils Mobile Search Application for iPhone and BlackBerry
Egypt Yellow Pages and Ticket Marche Launch Event Booking on Yellow.com.eg
Turkey Yellow Pages Introduces Mobile Yellow Pages Portal in Beta Version

6. RECENT INDUSTRY ACTIVITY

Dex One Merges with SuperMedia to Form Dex Media
Mobivity Purchases Assets of Front Door Insights
PagesJaunes Acquires Chronoresto
Owl Creek Pulls out All Stakes in Seat PG
News Limited to Divest TrueLocal to Sensis
Google Selects Yellow Pages Group
Getit Infoservices Acquires AskMe and Infomedia Yellow Pages
Marchex Enters into Partnership Agreement with Ziplocal
Eniro Receives Approval for Merger of Directory Assistance Service 1888
Trudon Enters into Partnership with Paarl Media
Yahoo! and PagesJaunes Enter into Partnership
Eniro Acquires Assets from EDSA
Frontier Communications and The Berry Company Extend Partnership
AT&T Divests Stake in Yellow Pages
Yellow Media Becomes Google's First Premier SMB Partner in Egypt
Yellow Medya Enters into Agreement with TomTom
Berry Co Enters into Partnership with LocalVox
Yellow Pages Group and Yahoo! Canada Extend Alliance
Global Yellow Pages Signs Reseller Agreement with Microsoft
Eniro to Phase Out Print Directory Business
PagesJaunes Acquires A Vendre A Louer
PagesJaunes Groupe Acquires Minority Stake in Leadformance
Yell Announces Acquisition of Znode
Truvo Divests Ireland Operations to Contact Holdings
Yellow Medya Enters into Partnership with TripAdvisor
Egypt Yellow Pages and Google Enter into Partnership
Yellow Pages and Foursquare Labs Enter into Agreement
Webs Partners with Ziplocal and ImmersiFind
Sensis Partners with Yelp for New Mobile Search Website
Poynt Inks Agreement with YPG
Egypt Yellow Pages Signs Partnership Agreement with Sarmady
Global Yellow Pages Enters into Joint Venture with Coresoft and OneEmpower
Yellow Pages Association Undergoes Re-branding to Local Search Association
Egypt Yellow Pages Partners with Akhbarak
DexOne Enters Into Marketing Partnership with Google
Egypt Yellow Pages Forges Cooperative Agreement with Al-Masry Al-Youm
YPG Launches YellowAPI Developer Program
TELUS and YPG Team up to Provide Easy Mobile Search
Local.com Renews and Expands Distribution Agreement with Idearc Media
Yellow Pages and TELUS Enter into a Partnership Agreement
Yellowbook Enters into a Partnership Deal with Adaffix
Yellow Pages Acquires Cimarron Global
Yellow Pages Group Takes Over Enquiro
Idearc Undergoes Re-branding to SuperMedia
Turkey Yellow Pages Enters into Partnership with vSplash
LB2 Group Takes Over Ketchum Directory Advertising
Yellow Pages Group Partners with Marchex
Turkey Yellow Pages and Egypt Yellow Pages Ink Agreements with Hotel Reservation Service
R.H. Donnelley Corporation Emerges From Bankruptcy as Dex One Corporation

7. FOCUS ON SELECT PLAYERS

Dex Media, Inc (USA)
Eniro AB (Sweden)
Solocal Group (France)
Seat PG SpA Italy (Italy)
Sensis Pty Ltd (Australia)
Trudon (Pty) Ltd. (South Africa)
TRUVO (Belgium)
Valley Yellow Pages® (USA)
Hibu plc (UK)
hibu Inc (USA)
Yellow Pages Group (Canada)
YP (USA)
ZipLocal (USA)

8. GLOBAL MARKET PERSPECTIVE

III. Market

1. The United States

2. Canada

3. Japan

4. Europe

5. Asia-Pacific

6. Latin America

7. Rest Of World

IV. Competitive Landscape

Total Companies Profiled: 134 (including Divisions/Subsidiaries - 139)

The United States (57)
Canada (3)
Japan (2)
Europe (22)
- France (1)
- Germany (3)
- The United Kingdom (2)
- Italy (1)
- Rest of Europe (15)
Asia-Pacific (Excluding Japan) (29)
Latin America (8)
Africa (5)
Middle East (13)

For more information visit http://www.researchandmarkets.com/research/vs...llow_pages

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Business

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