Global Yellow Pages (Print, Internet, Mobile) Stra
Post# of 301275
Posted On: 10/17/2013 9:45:15 AM
Global Yellow Pages (Print, Internet, Mobile) Strategic Business Report 2013-2018
Dublin, Oct. 17, 2013 (GLOBE NEWSWIRE) -- Research and Markets ( http://www.researchandmarkets.com/research/vs...llow_pages ) has announced the addition of the "Yellow Pages - Global Strategic Business Report" report to their offering.
The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2018.
This report analyzes the worldwide markets for Yellow Pages in US$ Million by the following Product Segments:
- Print Yellow Pages
- Internet Yellow Pages
- Mobile Yellow Pages.
The report profiles 134 companies including many key and niche players such as:
- Dex Media, Inc.
- Eniro AB
- Solocal Group
- Seat PG SpA Italy
- Sensis Pty Ltd.
- Trudon (Pty) Ltd.
- TRUVO
- Valley Yellow Pages
- Hibu plc
- hibu Inc.
- Yellow Pages Group
- YP
- ZipLocal
Key Topics Covered:
1. Introduction, Methodology & Product Definitions
- Study Reliability and Reporting Limitations
- Disclaimers
- Data Interpretation & Reporting Level
- Quantitative Techniques & Analytics
- Product Definitions and Scope of Study
- Print Yellow Pages
- Internet Yellow Pages (IYP)
- Internet Yellow Pages (IYP)
II. Executive Summary
1. INDUSTRY OVERVIEW
- Prelude
- Print YP Still Significant, But Losing Momentum
- Digital Expansion to Pep up Revenues
- Yellow Pages Market Shifts towards Digital Platform
- Impact of Recession in Retrospect
2. MARKET DYNAMICS
- Yellow Pages Find Favor for Local Searching
- Local SEOs: An Emerging Trend
- Advertising in Both Print and Internet Advantageous for Businesses
- Top 10 Categories in the Printed Yellow Pages (2010): Ranked on the Basis of Usage
- Top 10 Categories in Internet Yellow Pages (2010): Ranked on the Basis of Usage
- Location-based Advertising: A Preferred Advertising Solution
- Online Video: A Major Offering from Online Yellow Pages
- Amidst Tough Conditions YPs Turn to Innovation
- Yellow Pages Companies: Struggling to Survive
- YP Publishers Diversify to Stay Ahead
- Group Buying Offerings and Yellow Pages Market
- Why Yellow Pages Usage Will Continue in the Near Future?
3. SEGMENT REVIEW
- Print Yellow Pages Market under Pressure
- Search Engines Spelling Doom for Printed Directories?
- Dealing with Google's Dominant Presence
- Google Suppresses Referrals to YP Directories
- Companies Strategize to Curb Falling Fortunes of Printed Directories
- Publishers Look to Sustain Growth through Abridged Yellow Pages
- Directories in Metros: No Longer Viable?
- Directories with Specific Functions: Opportunities to Tap
- Printed Directories: Preferred Option for Specific Businesses
- Small or Large: Deciding on the Ad Size in Printed Directories
- Printed Directories Focus on Leads-Based Selling
- Brand Recognition Drives Customer Preference for IYPs
- Sustainability: A Key Concern for Print Yellow Pages Market
- Ban on Distribution of Print YP
- Small Businesses and Printed Yellow Pages
- High Relevance of Yellow Pages Ad Campaigns for Small Businesses
- Ad Spending in SMBs: Printed Directories Hold Ground
- Online Yellow Pages Revolutionizes Telephone Number Listings
- Internet Marketing Gaining Over Yellow Pages
- Can Internet Enables YP Companies to Fight Declines in Printed Directories Category?
- Brand Image Propels Internet Yellow Pages Searches
- Growing Mobile Phone Usage Drives Mobile Yellow Pages Market
- Rising Smartphones Usage: A Major Growth Driver
- Essentials to Succeed in Mobile Yellow Pages Market
- Mobile Local Services: The Future
- Mobile Yellow Pages Races Past Personal Computers
- Tablets Foray into Yellow Pages Market
- Mobile Search Apps on a Roll
- Apps Used to Find Local Business
- Mobile Local Search & Online Daily Deals: Opportunities for Small Businesses
- Cross Device Targeting: A Key Analytics Solution
4. YELLOW PAGES - AN OVERVIEW
- Yellow Pages: The Concept
- Historical Journey of Yellow Pages
- From Where Do Publisher's Source the Listings?
- ROI Generation in Yellow Pages Industry
- Print Yellow Pages
- Advantages of Print Yellow Pages Ads
- Disadvantages of Print Yellow Pages Ads
- Internet Yellow Pages (IYP)
- Types of Internet Yellow Pages Advertisements
- Sponsored Listings
- Banner Advertisements
- Email Links
- Advantages of Internet Yellow Pages
- Mobile Yellow Pages
- A Typical Mobile Yellow Pages Model
- Benefits of Online and Print Yellow Pages over Other Sources
- Permission-based Marketing
- Targeted Solutions
- Ideal for Movers
- Cost Effective Surrogates: A Threat
- Billboards
- Radio
- Cooperative Direct Mail
- Online Directories
- Frequency Programs
- Search Engine Optimization
5. PRODUCT/SERVICE INNOVATIONS/ INTRODUCTIONS
- NTT DoCoMo Unveils Twitter Local Yellow Pages
- hibu Unveils New Online Store for SMBs to Establish Digital Presence
- Yellow Pages Group Introduces French-language Version of Mobile App ShopWise™
- Egypt Yellow Pages Launches Yellow Media
- Yellow Media Upgrades Dalili
- JT Global Unveils Online Yellow Pages
- Infomedia 18 Introduces Infomedia Yellow Pages 2012
- Coimbatore Edition
- Yellow Medya Releases Brand SoLoMo Engagement Platform
- Yellow Pages to Introduce New Hybrid Book
- Primedia Qatar and Qtel Launch New Qatar Yellow Pages Website
- Sulekha.com Unveils Online Yellow Pages in Ahmedabad
- AT & T to Roll Out Daily Deal Site
- Callezee Introduces Yellow Pages in Bangalore
- Turkey Yellow Pages Introduces Free Adaffix Mobile Application in Turkey
- PagesJaunes Introduces 123deal
- ImmersiFind Unveils New Local Search and Internet Directory Service
- Yellow Pages Group Unveils the Yellow Pages 360° Solution
- Etisalat to Unveil Etisalat Mobile Yellow Page Application
- Umniah Unveils Yellow Pages Service for Mobile Phones
- YPG Launches Digital Search Products for Mobile Phones
- Yellowbook Rolls Out Yellow Pages Application for Android™ Tablets
- AT&T Unveils Updated YP(SM) Yellow Pages App
- Yellow Magic Introduces YelloReader Formatting Technology
- Dialindia Unveils Local Classifieds Service
- Sensis Shrinks Size of Adelaide Yellow Pages Print Version
- Sensis Rolls Out SiteSmart™ for Australian SMEs
- Yellow Pages Introduces New App for iPad Platform
- Avantar Launches Yellow Pages App for iPad
- Grey Lines Unveils 'City Xplorer' Mobile Yellow Pages Software
- Egypt Yellow Pages Rolls Out New Search Application, Native to iPhone
- Yellow Pages Group Releases YellowPages.ca™ Mobile App for Windows Phone 7 Devices
- Yellow Pages Group Releases YellowPages.ca™ Mobile App for Apple iPad
- Egypt Yellow Pages Announces Launch of Blackberry Native Application
- Turkey Yellow Pages Unveils Reklam Olcer Iste
- Egypt Yellow Pages Introduces Improved Edition of Yellow.com.eg
- YPG Unveils Mobile Search Application for iPhone and BlackBerry
- Egypt Yellow Pages and Ticket Marche Launch Event Booking on Yellow.com.eg
- Turkey Yellow Pages Introduces Mobile Yellow Pages Portal in Beta Version
6. RECENT INDUSTRY ACTIVITY
- Dex One Merges with SuperMedia to Form Dex Media
- Mobivity Purchases Assets of Front Door Insights
- PagesJaunes Acquires Chronoresto
- Owl Creek Pulls out All Stakes in Seat PG
- News Limited to Divest TrueLocal to Sensis
- Google Selects Yellow Pages Group
- Getit Infoservices Acquires AskMe and Infomedia Yellow Pages
- Marchex Enters into Partnership Agreement with Ziplocal
- Eniro Receives Approval for Merger of Directory Assistance Service 1888
- Trudon Enters into Partnership with Paarl Media
- Yahoo! and PagesJaunes Enter into Partnership
- Eniro Acquires Assets from EDSA
- Frontier Communications and The Berry Company Extend Partnership
- AT&T Divests Stake in Yellow Pages
- Yellow Media Becomes Google's First Premier SMB Partner in Egypt
- Yellow Medya Enters into Agreement with TomTom
- Berry Co Enters into Partnership with LocalVox
- Yellow Pages Group and Yahoo! Canada Extend Alliance
- Global Yellow Pages Signs Reseller Agreement with Microsoft
- Eniro to Phase Out Print Directory Business
- PagesJaunes Acquires A Vendre A Louer
- PagesJaunes Groupe Acquires Minority Stake in Leadformance
- Yell Announces Acquisition of Znode
- Truvo Divests Ireland Operations to Contact Holdings
- Yellow Medya Enters into Partnership with TripAdvisor
- Egypt Yellow Pages and Google Enter into Partnership
- Yellow Pages and Foursquare Labs Enter into Agreement
- Webs Partners with Ziplocal and ImmersiFind
- Sensis Partners with Yelp for New Mobile Search Website
- Poynt Inks Agreement with YPG
- Egypt Yellow Pages Signs Partnership Agreement with Sarmady
- Global Yellow Pages Enters into Joint Venture with Coresoft and OneEmpower
- Yellow Pages Association Undergoes Re-branding to Local Search Association
- Egypt Yellow Pages Partners with Akhbarak
- DexOne Enters Into Marketing Partnership with Google
- Egypt Yellow Pages Forges Cooperative Agreement with Al-Masry Al-Youm
- YPG Launches YellowAPI Developer Program
- TELUS and YPG Team up to Provide Easy Mobile Search
- Local.com Renews and Expands Distribution Agreement with Idearc Media
- Yellow Pages and TELUS Enter into a Partnership Agreement
- Yellowbook Enters into a Partnership Deal with Adaffix
- Yellow Pages Acquires Cimarron Global
- Yellow Pages Group Takes Over Enquiro
- Idearc Undergoes Re-branding to SuperMedia
- Turkey Yellow Pages Enters into Partnership with vSplash
- LB2 Group Takes Over Ketchum Directory Advertising
- Yellow Pages Group Partners with Marchex
- Turkey Yellow Pages and Egypt Yellow Pages Ink Agreements with Hotel Reservation Service
- R.H. Donnelley Corporation Emerges From Bankruptcy as Dex One Corporation
7. FOCUS ON SELECT PLAYERS
- Dex Media, Inc (USA)
- Eniro AB (Sweden)
- Solocal Group (France)
- Seat PG SpA Italy (Italy)
- Sensis Pty Ltd (Australia)
- Trudon (Pty) Ltd. (South Africa)
- TRUVO (Belgium)
- Valley Yellow Pages® (USA)
- Hibu plc (UK)
- hibu Inc (USA)
- Yellow Pages Group (Canada)
- YP (USA)
- ZipLocal (USA)
8. GLOBAL MARKET PERSPECTIVE
III. Market
1. The United States
2. Canada
3. Japan
4. Europe
5. Asia-Pacific
6. Latin America
7. Rest Of World
IV. Competitive Landscape
Total Companies Profiled: 134 (including Divisions/Subsidiaries - 139)
- The United States (57)
- Canada (3)
- Japan (2)
- Europe (22)
- - France (1)
- - Germany (3)
- - The United Kingdom (2)
- - Italy (1)
- - Rest of Europe (15)
- Asia-Pacific (Excluding Japan) (29)
- Latin America (8)
- Africa (5)
- Middle East (13)
For more information visit http://www.researchandmarkets.com/research/vs...llow_pages
Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Business
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