LA JOLLA, Calif., Oct. 10, 2013 (GLOBE NEWSWIRE) -- EHouse Global, Inc. (EHOS) announced that it has entered the growing liquid nutritional supplement industry through the acquisition of NutraLiquids LLC. Nutraliquids is an emerging leader in the dynamic single serve ready to drink liquid supplement market.
A study on the Dietary supplement industry shows supplement sales in the US exceed $26 billion, according to the "Nutrition Business Journal." Concerns about health care and aging have led to increased sales in nutritional supplements. Vitamin supplements are traditionally offered as tablets or pills. Unfortunately, many vitamins that are in pill form contain a variety of preservatives and fillers that are designed to give them a longer shelf life. Over
the past several years liquid supplements have gained rapid popularity.
Studies indicate that Liquid vitamin supplements have an almost total absorption rate, often quoted as high as 98%, and research suggests that 90% of the nutrients taken in a tablet or pill form are going straight down your toilet.
EHouse CEO, Scott Corlett said, "NutraLiquids develops nutraceutical vitamin, supplement and functional beverage products for the consumer packaged goods industry. The Company develops unique products based on natural ingredients with leading edge packaging for the general retail market. The company's products target all sectors of retail from online with retailers such as Amazon as well as brick and mortar with Grocery, Pharmacy, Convenience Stores, Big Box
Retailers and Membership retailers such as Costco. The company develops unique products with great brand names such as Restera, an all natural sleep support product and AirArmour, a natural immunity support product. With 16 products at launch, the company is in a great position to present product diversity to buyers. The products are packaged in retail ready boxes which can be simply opened and placed on store shelves and register counters."
Global Nutraceutical Industry The global nutraceutical ingredients market is forecast to record yearly growth in excess of 7% to reach almost $24 billion in 2015, according to research from "Freedonia". The greatest growth will come from ingredients with clinically confirmed health benefits that can be used in a wide range of dietary supplements, drinks, foods, and nutritional preparations for children and adults.
Market growth across developing nations is expected to be faster in terms of consumption and production compared with developed nations. Nutraceuticals are used in the prevention of potential disease and the healing of already existing diseases. According to
"Transparency Research", the nutraceuticals product industry is classified broadly according to functional beverages, functional food, and dietary supplements. Market growth is fuelled by dietary supplement segment expansion. The protein and peptides sector of the dietary supplement market is expected to record strong growth in the coming years. The non-herbal market segment of the dietary supplement sector is also forecast to record strong growth between 2012 and 2017. In the functional food market sector, the omega fatty acid fortified food market segment is predicted to record moderate growth.