It began in New York in March. They are spending 1
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http://news.cision.com/filmon-live-tv/r/filmo...l,c9378173
FilmOn.TV Starts $ 100 MILLION TV Ad Campaign in New York and Tri-State Markets Offering Premium & Local TV For Free!
NEW YORK MARCH 1st 2013 ( http://youtu.be/h6WTwRke1WI )
An irreverent commercial featuring Alki David the controversial billionaire and founder of FilmOn.TV started airing New York and the Tri-State area today, offering consumers five hundred live TV Channels as well as DVR storage space for free!
The offering includes all the local Major Networks NBC CBS Fox and ABC as well as a wide range of premium US brands such as TMZ Live, Sesame Street, Nikleodeon, ESPN, MSNBC and Wall Street Journal. Also celebrity driven channels including Anderson Cooper and Chelsea Handler are included. A wide selection of Latin and International content is also freely available.
The TV Ad campaign promotes the free FilmOn service to Consumers and the fact that they can watch live or record to remote DVRs. Consumers can watch their favorite shows live on mobile devices, PCs and Internet connected TVs or playback at a later time.
The World Wide TV Ad campaign that starts in New York is accompanied by online, print and outdoor media which will also be rolled out in the coming weeks in the other thirty major US markets which the FilmOn service is already freely available.
“Although FilmOn is a World Wide the platform and is already serving geo-restricted local television in thirty major US markets including New York, New-Jersey, Connecticut, Chicago, Los Angeles, Dallas, Miami, Washington DC, San Francisco and Denver. Boston will be coming online next week and one additional city a week will be added thereafter”, said founder and CEO Alki David.
The additional TV channels on offer at FilmOn are made up of content deals FilmOn has secured include major providers such as the Arena Football League, Football Premiership, NCAA, IMG, Disney, NBC and many others. FilmOn also offers its own brand of content and interactive television through its Los Angeles based broadcast station KILM ( BATTLECAM LIVE ) which is also freely available on FilmOn.
About the business Mr. David said: “The FilmOn business model is based on the notion that today the consumer expects to receive content for free. FilmOn is breaking convention but also bringing back the youth to watch TV. Additional services such as expanded DVR and HD viewing carries a premium which a smaller user-group would be willing to pay for.”
FilmOn subsidizes the free offering with pre-roll commercials and mid roll ads where FilmOn controls the space. This provides advertisers in with depth analytics and consumer behavior previously unavailable to broadcasters.
In a much-publicized lawsuit with Barry Diller’s Aereo, Mr. David added, “Aereo is not a threat. We really tried to get friendly with them and join forces but Barry Diller sued me over a joke! They have no content of their own and actually ask the consumer to pay for something that is already freely available. By example our own white label version AERO.TV is so much better! In Europe and the Middle East FilmOn is already the premier online TV brand. Our partnership with Lenovo will help us break deep into Asia. Let’s face it Barry should quit while he’s still a little relevant and turn over Aereo.com which by rights belongs to me anyway!”
The first commercial to hit the TV screens features FilmOn founder and CEO Alki David driving a red Ferrari at high speed while watching TV on a mobile phone. A second commercial featuring Mike The Situation from Jersey Shore fame will appear on local television in the coming weeks.
The graphocal image attached is a side by side comparison from Amazon's online data site Alexa.com depicting the popularity between FilmOn and Aereo. FilmOn clearly towers over Aereo.
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