SEATTLE, Oct. 9, 2013 (GLOBE NEWSWIRE) -- Baristas Coffee Company, Inc. (OTCPK:BCCI), a fast growing U.S. based beverage and branded products company, has today announced that it will open its second location in Cape Coral Florida at 5:00am on October 31, 2013. The new location was purchased by Baristas Coffee Company Florida and is located at 3914 S. Del Prado Blvd. Cape Coral, FL 33904.
The Grand Opening of the second Baristas follows last week's opening of the first Baristas in Cape Coral located at 403 Cape Coral Parkway Cape Coral, Florida 33904 at the intersection of Palm Tree Blvd. On hand will be some of the Baristas featured in this years and next year's Baristas National Calendar, of which part was shot last week in Cape Coral. 25,000 free drink coupons (valid at both locations during the opening) will be available on the front page of the Fort Myers News Press, a Gannett Company circulated near the Baristas Locations on Oct. 30, 2013.
CEO Barry Henthorn stated, "The success of the first location has exceeded our expectations and we are confident that opening the second location will solidify Baristas as having a strong foothold in Cape Coral. The response from the media coverage, local TV ads, and general awareness of our arrival has certainly gotten the word out. We will continue running local TV ads supporting the first location and will also run TV ads specific to the opening of our second location. Opening a second location allows us to gain distinct advantages relating to staffing, supply chain, and brand awareness. By opening the locations back to back we will be able to pool resources regarding training, advertising, and travel. The purchase of the land and building for our second location in the region, specifically for the purpose of operating a Baristas, exemplifies the commitment and confidence we have in the expansion of the Baristas model."
About Baristas Coffee Company Florida, L.L.C: The Joint venture "Baristas Coffee Company Florida, L.L.C" was formed specifically to facilitate the expansion of the Baristas Brand by opening Baristas locations throughout Florida. It is owned 51% by Baristas Coffee Company, Inc. a publically traded Nevada corp. and 49% by "South Florida Coffee Company, L.L.C" of which Delray Beach Florida based private equity investment firm "Capital Consulting" is a majority partner.
About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas Coffee Company, Inc. is currently traded publically under the symbol "BCCI: OTCPK". Baristas has made formal application to the NASDAQ Capital Markets, and has been reserved the symbol "BAPI" for trading once it has completed the process. Baristas can currently be found throughout greater Seattle as well as in Arizona, Florida, and Montana. Your state, Coming Soon!
For more information on this fascinating concept please visit us at www.baristas.tv
For Investor Relations Contact: Barry Henthorn (206)579-0222
