Appointment of the Nomination Committee In accorda

In accordance with the decision at the Annual General Meeting on April 24th, 2012 Pricer’s Chairman of the Board Markus Gerdien has contacted the company’s largest shareholders during September to form a Nomination Committee. Subsequently, the shareholders agreeing to participate in the work of the Nomination Committee each nominated a representative. The shareholders and representatives comprising the Nomination Committee, in addition to the Chairman of the Board Markus Gerdien, are: · Salvatore Grimaldi, SAGRI Development AB (also appointed chairman of the Committee) · Frank Larsson, Handelsbanken fonder AB · Lars Ingvarsson, Sifonen AB · John Örtengren, Aktiespararna (The Swedish Shareholders’ Association) As of September 30, 2013, these shareholders combined represented close to 20 percent of the votes in Pricer AB. The Nomination Committee will form a proposal comprising among other matters Board of Directors, Chairman of the Board, fees to the Directors and auditors. The Annual General Meeting is planned for April 2014. Shareholders wishing to submit proposals to Pricer’s Nomination Committee can contact the Committee by e-mail at ir@pricer.com or by letter to: Pricer AB, Attention: Valberedningen, Box 215, S-101 24 Stockholm, Sweden. For further information, please contact: Fredrik Berglund, CEO or Harald Bauer, CFO Pricer AB: +46 8 505 582 00 In its capacity as issuer, Pricer AB is releasing the information in this press release in accordance with the Swedish Securities Exchange Act (2007:528). The information was distributed to the media for publication at 15:30 hrs CET on Wednesday, October 9th, 2013. Pricer provides the retail industry’s leading electronic display and Electronic Shelf Label (ESL) platform, solutions, and services for intelligently communicating, managing, and optimizing price and product information on the retail floor. The platform is based on a two-way communication protocol to ensure a complete traceability and effective management of resources. The Pricer system significantly improves consumer benefit and store productivity by simplifying work in the store. Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and scalable ESL solution. Pricer has installations in over 50 countries with the largest ESL world market share. Customers include many of the world’s top retailers and some of the foremost retail chains in Europe, Japan and the USA. Pricer, in co-operation with qualified partners, offers a totally integrated solution together with supplementary products, applications and services. Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further information, please visit www.pricer.com Pricer AB (publ)        Website: www.pricer.com Västra Järnvägsgatan 7                                                                     Telephone: +46 8 505 582 00 SE-111 64 Stockholm   Corporate Identity number: 556427-7993 Sweden