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Fusion Executiive Summary FUSION TELECOMMUNIC

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Posted On: 08/28/2012 7:31:53 PM
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Posted By: iftheresaway
Re: iftheresaway #5

Fusion Executiive Summary




FUSION TELECOMMUNICATIONS INTERNATIONAL, INC.



420 Lexington Avenue, Suite 1718



New York, NY 10170



www.fusiontel.com



INVESTMENT HIGHLIGHTS



EXECUTIVE SUMMARY



MAY 2012





Fusion is an Emerging Leader in Cloud


Communications and Cloud Delivered Services, one


of the Fastest Growth Areas in the


Telecommunications Market Estimated at $3.2


billion and Growing at 36% per Year.



Shift to Focus on Delivering Unified


Communications Services to Business Customers


Promises to Grow Recurring Revenue as a Portion


of Total Revenues, to Increase Margins and to


Bring Multi-Year Service Contracts.



High Industry Valuation Multiples in excess of 30x


EBITDA for Cloud-Based Telephony Companies


Suggest Strong Increases in Fusion Valuation and


Share Appreciation.



GNYHA Agreement Names Fusion as the Exclusive


Provider of Cloud-base Communications and Other


Cloud Information and Security Services to the


Greater New York Hospital Association’s +15,000


Members Throughout the US.



Focus on Delivering Vertically-Oriented Cloud-


based Solutions to Large Vertical Markets


Including Healthcare, Transportation and


Education Provides Competitive Advantage, Large


Enterprise Sales and Partnership Opportunities.



Recently Announced Acquisition Expected to


Produce Approximately +$5 million in positive


EBITDA on $74 million in Consolidated Revenues


within 2012 Upon Integration and Bring Expanded


Infrastructure.



Acquisition of Other Communications or Cloud


Service Companies May Leverage the High


Valuation Multiples of Cloud-Based Carriers like


Fusion.



Use of Commercial Software and Product


Platforms and Partnerships with Established


Vertical and System Integration Partners Lowers


Need for Capex and Speeds Time to Market.



Unique Reach into Corporations, Institutions and


Government through Strong Board of Directors


and Management Team.

























The Company



Fusion Telecommunications International, Inc. (OTCBB: FSNN), a Delaware corporation, is a


provider of Internet Protocol (“IP”) based digital voice and data communications services and


cloud services to carriers and corporations worldwide.



Fusion was formed in 1997 and commenced operations in 1998, as a provider of domestic and


international telecommunication service to carriers, corporations and consumers. The Company


completed its Initial Public Offering in February 2005. In 2009, Fusion sold its consumer services


business segment in order to more fully focus its efforts on its higher volume carrier services and


higher margin corporate services business segments.



Our Business



Our business addresses two major segments of the communications market: Carrier Services and


Corporate Services.



Our Carrier Services are sold to other communications service providers throughout the world,


including U.S. based carriers wishing to terminate transmission of telephone services to


international destinations and foreign carriers wishing to terminate in the U.S. and throughout


the world. We also purchase domestic and international termination services from many of our


carrier customers. We currently have over 270 carrier customers and vendors.



Our Corporate Services segment provides a rapidly growing portfolio of


telecommunications’, cloud communications’ and cloud services to small and medium


sized businesses and to large enterprises. These services include local, long distance, and


international Voice over Internet Protocol (“VoIP”) services; broadband Internet access; private


line circuits; virtual private network services; audio and web conference calling; fax services, and


other enhanced communications services and features. These communications services are


enhanced and sold with a rich array of cloud-based products including Infrastructure-as-a-


Service (IaaS); Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS). Our entire offering


is provided within a highly secure framework protecting our customers’ service and information.


This spectrum of cloud communication and cloud services, called Unified Communication-as-a-


Service (UCaaS), allows us to deliver voice, data, applications and Internet access services over a


single facility, while providing service quality and reliability comparable to that of the historical


circuit-switched service providers. We currently serve corporate users in 30 states.



Fusion’s product offerings are designed to capitalize on the rapid growth of cloud-based voice


and information services which replaces on-premise equipment based on traditional circuit


switched technology including PBX’s and servers with remote services delivered over the


internet. Customers switch from legacy, equipment-based communication and information


services to cloud based services to take advantage of lower cost of ownership, lower exposure to


obsolescence, materially reducing management responsibility and maintenance responsibility,


take advantage of a larger range of services and applications available from the cloud, scale as


their businesses grow (or contract) without hardware changeouts, and to achieve greater


reliability. We are aggressively introducing a broad suite of cloud services, particularly


focusing on select, large vertical markets, which address industry-specific customer needs


and are not easily duplicated by competitors. These cloud communications and cloud-based


information services are being developed primarily through major partners who seek access to


the Company’s expertise and its distribution channels.



The Market



Fusion believes that the telecommunications market is at an inflection point as customers


ranging from small to enterprise sized switch from premise based equipment to cloud based


services. Through this Unified Communications approach, network management and security;


voice and telephony; messaging and presence; conferencing; and applications are delivered


through a single facility and managed through the cloud. The transformation offers cloud based


telephony companies the ability to gain share rapidly as customers choose new vendors in the


sector and offer to increase the average revenue per user (ARPU) by offering an expanding


number of communications, communications and security “Apps” and to generate higher overall


margins. According to a recent research report, cloud-based telephony services are growing at


36% per year and represent a $3.2 billion market. Cloud based information services for one of


Fusion’s target markets, healthcare, is projected by BCC to grow to $17.5 billion by 2016 with


50% of that growth coming from cloud computing.



The market for cloud communications and cloud services, Unified Communications as a Service,


is significantly more attractive than the traditional model based on hardware sales. Unified


Communications offers a financial model based on high margin recurring revenue and large,


multi year sales.













2201_010612_1a




FUSION TELECOMMUNICATIONS INTERNATIONAL, INC.



420 Lexington Avenue, Suite 1718



New York, NY 10170



www.fusiontel.com



MANAGEMENT AND BOARD



EXECUTIVE SUMMARY



MAY 2012



The Executive Management of Fusion consists of:



Marvin S. Rosen, Chairman of the Board: Mr. Marvin Rosen co-


founded the Company in 1997 and has served as the Chairman


of our Board of Directors since November 2004. He formerly


served as a name partner at Greenberg Traurig, Finance


Chairman under President Clinton and Chairman of the Florida


Housing Finance Agency. Currently, he serves on the Board of


Directors of the Robert F. Kennedy Memorial. Mr. Rosen


served on the Board of Directors of Terremark Worldwide, Inc


until its acquisition in 2011 by Verizon.



Matthew D. Rosen, CEO and Director: Mr. Matthew Rosen has


served as a Director since May 2005 and has been our Chief


Executive Officer since March of 2006. Formerly President of


the Northwest and New England Operations for Expanets, a


$1.3 billion nationwide roll-up of voice and data networking


companies; an investment banker in Merrill Lynch’s corporate


finance department, where he worked on over $1 billion of


debt, equity and M&A transactions; and the Director of


Operations for Oxford Health Plans, a $4 billion healthcare


company, where he worked on developing and executing


turnaround strategies.



Gordon Hutchins, Jr., President, Chief Operating Officer, and


Acting Chief Financial Officer: Mr. Hutchins serves as President


and Chief Operating Officer and as Acting Chief Financial


Officer. He has served as President and Chief Executive Officer


of SwissFone, Inc., a $100 million telecommunications carrier;


President and Chief Executive Officer of STAR


Telecommunications, Inc., an $800 million international


telecommunications carrier.



Jan Sarro, Executive Vice President - Corporate Services: Ms.


Sarro serves as Executive Vice President – Corporate Services.


Formerly President of the Americas for Viatel, a global,


facilities-based carrier where she grew annual carrier


revenues from $20 million to $160 million in under two years,


and built a $140 million sales organization to market Internet


access, corporate networks and international voice services to


multinational corporations in the United States and Latin


America. She also held senior executive marketing and sales


management positions at Argo Communications, FTC


Communications, TRT Communications, and WorldCom.



The Board of Directors of Fusion consists of:



Marvin S. Rosen (Chairman): see above



Matthew D. Rosen: see above



E. Alan Brumberger: Formerly Managing Director Drexel


Burnham, Managing Director of Shearson American Express,


and President and CEO of Shearson’s international Investment


Banking business



Philip D. Turits (Treasurer): Former Treasurer of Larry Stuart,


CEO of Continental Chemical Company



Michael J. Del Giudice: Board member of Con Edison and


former board member of Barnes and Noble; Formerly Chief of


Staff for Mario Cuomo and General Partner at Lazard Freres



Julius Erving: Formerly board member of Saks, Willtel, Darden


Restaurants, Sports Authority, NBC and member of NBA



William Rubin: President of the Rubin Group, a prominent,


Florida based lobbying firm; Formerly Assistant Insurance


Commissioner and Treasurer of the State of Florida, advisor to


many large companies, primarily advising health care


companies doing business in Florida.



Paul C. O’Brien: Former President and Chairman of New


England Telephone (Nynex), Advisor to Sovereign Bank



Larry Blum: Former Senior Partner of the Florida Region of


Marcum LLP (Marcum Rachlin), Managing Partner of Rachlin


LLP, litigation advisor and member of the Florida Bar.



The Advisory Board of Fusion consists of:



John H. Sununu: Former three term Governor of New


Hampshire, Chief of Staff for President Bush and Counselor to


the President



Fred Salerno: Board member of CBS, Viacom, Popular Inc.,


Intercontinental Exchange and Akamai, Former Vice Chairman


and CFO for Verizon.



Jack Rosen: CEO of Rosen Partners, Hudson Institute Board


Member, Chairman of the American Jewish Congress



Fusion’s Strategy



Our strategy is to continue to grow our existing Carrier Services business, which today comprises


95% of our revenue while accelerating the growth of our Corporate Services business to ensure


that an increasing portion of our total revenues is derived from the higher margin, more


stable and largely recurring Corporate Services business segment. We believe that the


Carrier Services business supports the growth of the Corporate Services business by providing


enhanced service offerings for our corporate customers, by lowering the overall cost basis of the


communication infrastructure shared by the Corporate Services business and by strengthening


our relationships with key service providers and carriers throughout the world.



Growth in the Carrier Service business will be driven by expanding the number of international


carriers with whom we interconnect; expanding sales to non-traditional carriers, including cable


television providers, Internet search engine companies, and large IP telephone companies; and by


expanding current carrier relationships to maximize the traffic received from and sent to them.



We intend to generate substantial growth in the Corporate Services segment to make the revenues


and margins from this segment a more significant portion of our total revenues and margins. The


expansion of the Corporate Services business will come from both organic growth and


acquisitions. Organic growth will be delivered from a combination of expanding the number and


types of services available and sold to our current customers and by customizing our product and


service offerings to address the needs of target large sectors. We believe that there is


substantial opportunity to gain market share, to increase the size of our average sale and to


sell a broad range of our products by focusing on offering highly targeted product and


service solutions to these large sectors including healthcare, transportation and education.


Our strong entry into these markets also leverages our experience and relationships to provide a


competitive advantage and offers the opportunity to create sector specific partnerships with


incumbent cloud service providers in each sector. Such larger sales to enterprise customers


typically have lower churn rates and provide substantial opportunities for adding additional


services to a core communications offering. Targeted, “bolt-on” acquisitions are also seen as


part of our core strategy, expanding our customer base and providing new prospective


customers for our growing portfolio of cloud services; potentially adding products and services to


our own; and increasing the scale of our operations while leveraging our existing infrastructure


and costs. Such acquisitions may be consummated at lower valuation multiples than would be


accorded to Fusion, thus effectively lowering the cost of the acquisition.



Recent Events



The growth strategy of Fusion in terms of both large sale organic growth and growth through


acquisition has been evidenced by two recent, announced events.



In January, 2012, Fusion announced that it had entered into an exclusive agreement for cloud


services and communications solutions with the group purchasing organizations (“GPOs”) of the


Greater New York Hospital Association (GNYHA). Fusion and the GPOs will offer the more than


+15,000 GPO members in healthcare and other vertical markets a full range of cloud


services, including cloud computing, disaster recovery, storage and security. Through this


agreement, Fusion may also provide GNYHA members hosted voice and data solutions that


include a full complement of advanced service features, unified communications and presence,


Internet and other broadband data services, as well as a comprehensive portfolio of leading edge


hardware designed to meet the specific needs of the healthcare industry. These services may be


offered directly by Fusion or in partnership with major hardware, software and systems


integration partners.



In January, 2012, Fusion announced that it had entered into purchase agreements to acquire the


business currently operated by Network Billing Systems, LLC and Interconnect Systems Group II


LLC (collectively, “NBS”). The aggregate purchase price for the NBS acquisition transaction is $20


million. NBS currently provides voice (including VoIP) and data telecommunications services, as


well as a wide variety of managed and cloud-based telecommunications services, to small and


medium sized companies. NBS has approximately 5,000 customers and for FY 2011 generated


(unaudited) revenues of approximately $26.8 million and over $3 million in net income


(unaudited). The Company expects that as a result of the acquisition of NBS, it will, on a


consolidated basis, generate positive EBITDA. In addition to the financial benefits which are


foreseen to accrue from the acquisition, Fusion believes this acquisition will accelerate its organic


growth plans and provide a compelling platform for future acquisitions.



Competition



Fusion competes with both larger and more established competitors as well as new market


entrants. These include traditional carriers (AT&T, Verizon and Windstream), cable companies


(Comcast), focused IP Telephony companies (8x8, West IP Communications, RingCentral,


M5/Shoretel) and IP network hardware and software providers (Cisco, Broadview). The market is


highly fragmented with no single market participant having more than 5% of the market.





2201_010612_1a




FUSION TELECOMMUNICATIONS INTERNATIONAL, INC.



420 Lexington Avenue, Suite 1718



New York, NY 10170



www.fusiontel.com



VALUATIONS



Anticipating the growth in the market, valuations for focused IP communications companies have been established at above market and forward


looking levels as evidenced in both the public and private market. The Enterprise Value of 8x8 (NASDAQ: EGHT) was recently 2.99x revenue and 26.99x


EBITDA. In recent M&A transactions, one of the leading providers of cloud-based telephony, M5 Networks was acquired by Shoretel, a traditional facilities-


based telephony provider, for 3.3x revenue and 45.7x EBITDA. Another provider of cloud-based telephony, Smoothstone IP Communications, was acquired


by West Communications for 3.1x revenue and 38x EBITDA. The Company believes that should such forward looking valuation levels be accorded to


Fusion, the Company may gain the ability to leverage its high valuation in acquiring smaller companies at significantly lower valuations and to arbitrage the


difference between its own valuation and that of the acquired company.




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