Celsius(R) Partners With LATCO BEVERAGES for Launc

BOCA RATON, Fla., Oct. 7, 2013 (GLOBE NEWSWIRE) -- Celsius Holdings, Inc., (Other OTC: CELH ) the creator and marketer of Celsius ^® , the world's first and only Negative Calorie beverage backed by clinical science, is excited to announce the partnership with LATCO BEVERAGES for the company's first expansion into the South American market. LATCO BEVERAGES will initially focus on distribution in the countries of Brazil, Argentina, Paraguay and Uruguay.

"We are excited to partner with LATCO BEVERAGES, whose knowledge and experience in production and distribution of healthy beverages will provide Celsius a strong foothold in such a vast market," states Gerry David, President and CEO of Celsius Holdings, Inc. "As part of our global expansion initiatives, the timing for expansion into Brazil, as future host to the upcoming 2014 World Cup and 2016 Summer Olympics couldn't be better. LATCO BEVERAGES fits our partner profile with their existing network of distribution to over 90,000 locations and a renowned reputation for excellence."

"Healthy diets and attention to physical fitness are categories that have seen tremendous growth in Brazil and neighboring countries in recent years," says Fabricio Zanferrari Rocha, Managing Director of LATCO BEVERAGES. "Celsius is shown to burn calories, reduce body fat, energize metabolism, and provide lasting energy. We feel that these benefits, backed by Celsius' numerous scientific clinical studies, will represent a new and enticing product category to our consumers and we look forward to being a partner to Celsius."

LATCO BEVERAGES' Celsius distribution channels within their markets will include all food and beverage points of sale. Their existing distribution network currently numbers over 90,000 locations. Celsius has developed a new product, Sparkling Raspberry Acai Green Tea, for introduction into South America.

About LATCO BEVERAGES :

LATCO BEVERAGES, founded in 1966, has a distinguished history as a leading provider of healthy and innovative beverage products across South America.

For more information, please visit www.latcoalimentos.com.br

About Celsius Holdings, Inc.:

Celsius Holding, Inc. (Other OTC: CELH ) markets Celsius ^® , which is backed by published clinical studies. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. For more information please visit, www.celsius.com

Forward-Looking Statements:

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expert," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

Celsius Contact: John Fieldly, CFO (866) 4-CELSIUS (561) 276-2239 Media Contact: Jacqueline De Berry 5W Public Relations (646) 452-6417