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Last Updated: Sunday, October 6, 2013 9:39:14 PM
True Drinks Holdings, Inc. TRUU Current Price and Quotes
Last Price 0.55
Previous Close 0.58 Open 0.58
Daily Range 0.58 - 0.439 52wk Range 6.50 - 0.55
Volume 70,070 Dividend N/A
Average Vol (3m) 30,808 Yield N/A
True Drinks Holdings, Inc. TRUU
Company Information
18552 MacArthur Blvd
Suite 325
Irvine, CA 92612
Website: http://www.truetrinks.com
Phone: 949-203-3500
Email: ir@truedrinks.com
True Drinks Holdings, Inc. TRUU
True Drinks Holdings, Inc. TRUU
Financial Reportings and Disclosures
Reporting Status U.S. Reporting: SEC Filer
Audited Financials Not Available
Latest Report Jun 30, 2013 10-Q
CIK 0001134765
Fiscal Year End 12/31
OTC Marketplace OTCQB
Profile Data
SIC - Industry Classification 2833 - Medicinal and botanicals
Incorporated In: NV, USA
Year of Inc. Not Available
Employees Not Available
Company Officers/Contacts
Lance Leonard CEO
Doug Ridley President
Daniel Kerker CFO
Kevin C. Sherman EVP
Company Directors
Daniel W. Rumsey Executive Chairman
Lance Leonard
Company Notes
Formerly=Bazi International, Inc. until 1-2013
Formerly=XELR8 Holdings, Inc. until 10-2010
Formerly=VitaCube Systems Holdings, Inc. until 3-07
Formerly=Instanet, Inc. until 9-03
Note=12-01 company is in the development stage and has not commenced operations or generated any revenue
Service Providers
Auditor/Accountant
Squar, Milner, Peterson, Miranda & Williamson, LLP
3655 Nobel Drive
Suite 450
San Diego, CA, 92122
United States
Legal Counsel
Not Available
Investor Relations Firm
Alliance Advisors, LLC
420 Lexington Ave
New York, NY, 10170
United States
True Drinks Holdings, Inc. TRUU
TRUU Security Details
Share Structure
Market Value1 $15,302,573 a/o Oct 04, 2013
Shares Outstanding 27,822,860 a/o Aug 14, 2013
Float Not Available
Authorized Shares Not Available
Par Value 0.001
Shareholders
Shareholders of Record 775 a/o Apr 05, 2013
Security Notes
Note = delisted from NYSE Alternext on 03/09/09
Capital Change=shs decreased by 1 for 5 split Pay date=12/08/2004.
Capital Change=shs decreased by 1 for 100 split. Pay date=01/22/2013.
Short Selling Data
Short Interest 2,126 (0.19%)
Sep 13, 2013
Significant Failures to Deliver No
Transfer Agent(s)
Corporate Stock Transfer, Inc.
True Drinks Holdings, Inc. TRUU Financials
Period Ending Dec 31, 2012 Dec 31, 2011 Dec 31, 2010 Dec 31, 2009
Total Revenue 1,022 1,267 2,274 6,252
Cost of Revenue 750 699 787 1,494
Gross Profit 272 568 1,488 4,758
Operating Expenses
Research and Development - - 13 5
Sales, General and Admin. 3,273 3,369 4,515 6,738
Non-Recurring Items - - - -
Other - 18 35 20
Operating Income (3,001) (2,820) (3,076) (2,006)
Income From Continuing Operations
Add'l Income/Expense Items 1 5 4 6
Earnings Before Interest and Tax (2,999) (2,815) (3,072) (2,000)
Interest Expense 120 1,131 347 -
Earnings Before Tax (3,119) (3,946) (3,419) (2,000)
Income Tax - - - -
Minority Interest - - - -
Equity Earnings Unconsolidated Subsidiary - - - -
Net Income Cont. Operations (3,119) (3,941) (3,419) (2,000)
Non Recurring Events
Discontinued Operations - - - -
Extraordinary Items - - - -
Effect of Accounting Changes - - - -
Other Items - - - -
Net Income (3,119) (3,946) (3,419) (2,000)
Preferred Stock and Other Adjustments - - - -
Net Income Applicable to Common Shareholders (3,119) (3,946) (3,419) (2,000)
True Drinks Holdings, Inc. TRUU Recent News
Sept 24, 2013 True Drinks Announces Distribution With Valu Merchandisers
Sept 19, 2013 True Drinks Announces Polar Beverages as Distribution Partner for New England
Sept 18, 2013 True Drinks Announces Distribution at Harris Teeter Supermarkets
Sept 11, 2013 AquaBall Gets an "A+" From Moms Across the Nation
Aug 21, 2013 True Drinks Announces Extension of Licensing Agreement Through End of 2015
Aug 20, 2013 AquaBall Leads as True Drinks CEO Lance Leonard Brings National Message for Healthy Drinks
Aug 15, 2013 True Drinks Secures Partnership With Midwest Beverage and Brokerage, Inc.
Aug 15, 2013 True Drinks Reports Second Quarter and Six Month Financial Results for the Period Ended June 30, 2013
Aug 12, 2013 True Drinks Hosts 2013 Second Quarter Financial Results Conference Call on August 19th at 4:15 p.m. Eastern
Jul 26, 2013 CRWENEWSWIRE Daily Stock Watch True Drinks (OTCQB:TRUU), EQ Labs, Inc. (OTC:EQLB), and Montalvo Spirits, Inc., (OTCQB:TQLA)
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TRUU True Drinks Holdings, Inc. Research DD Guide
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