Well....the flippers....I mean...when this runs the piranhas will still be there. I think a penny(ish) on the run of web launch if we're lucky. I think that is in October. If they make real national headlines then a nickel, but I doubt it. Either way we wrap this year under a penny IMO. Once financials start coming in...well....then this could go nuts. They have a catchy name and could easily catch fire given the right attention.