Let me try again, and you'll see it proven true in the future... MG needs a face of the company. In the MMJ space, for companies that are public or want to be public, there is a face of the company for two of the most popular companies. For example Tripp Keber is a well spoken charismatic leader. Good looking enough to do TV interviews... Remember this is being lead by a Hollywood guy and he's writing the script, except in real life. Branding properly involves not referring to an IR rep for mass media, it involves doing media regularly.