NASHUA, N.H., Oct 02, 2013 (BUSINESS WIRE) -- Minerco Resources, Inc.
(OTCQB:MINE) announced today that, due to strong demand, the
company's subsidiary, Level 5 Beverage Company, Inc.
("Level 5"), has started
formulating additional varieties of its 2nd Generation products.
Based on feedback received from our industry and consumer advisory panels and
now from authentic retail consumers, we have started to slightly strengthen our
RISE(TM) and COFFEE BOOST(TM) products to provide an
additional boost while maintaining the functionality and exceptional coffee
taste. In addition, we have started to formulate COFFEE BOOST(TM)
in Vanilla, Hazelnut and Mocha flavors while maintaining the functional
attributes of our LEVEL 5(TM) brand.
Our other LEVEL 5(TM) products, specifically CURVES, ARMOR and
FLEX, are also being tested and sampled with the
"tweaked" formula without
sacrificing the original functionality. The stronger formulations are expected
to be completed and approved in early November in time for our next scheduled
production run. As with the original formulations, Power Brands Consulting, LLC
("Power Brands") is
spearheading the process with oversight from the Level 5 management team, led by
our new Brand Manager, Jason Fontaine.
As requested by our retail partners, the next production run is scheduled to
produce commercial quantities of all eight (8) LEVEL 5(TM)
products. The availability on Amazon.com of RISE(TM) and COFFEE
BOOST(TM) is still scheduled for mid-October.
Jason Fontaine, the Level 5 Brand Manager said, "While
the response for the current formulation of RISE(TM) and COFFEE
BOOST(TM) has been overwhelmingly positive, we have received some
constructive feedback from consumers and our retailer partners. They want
'more!' More caffeine and
more flavor options. Therefore, we are currently working to meet consumer and
retailer demand by increasing the caffeine in both products as well as the
flavor and functional offerings. We believe these enhancements to the LEVEL
5(TM) product line will accelerate increased consumer acceptance
(especially in larger chains), and help us grow our sales volume at a quicker
rate."
John Powers, the CEO of the company stated, "After the
customer and retail feedback we have received, we now know we have created a
superior and unique product line strongly differentiated from the competition
through its unique flavor, all-natural ingredients, reduced calorie
formulations, on-target functionality, and unparalleled efficacy. The slight
modification to our LEVEL 5(TM) brand formulations will provide our
consumers and retailers with
'more!' The customer asked,
and we plan to deliver."
Public Disclosure
Details of the Company's business, finances and
agreements can be found as part of the Company's
continuous public disclosure as a fully reporting issuer under the Securities
Exchange Act of 1934 filed with the Securities and Exchange
Commission's
("SEC") EDGAR database. For
more information, please visit: www.minercoresources.com .
The above statements have not been evaluated by the Food and Drug Administration
(FDA). This product is not intended to diagnose, treat, cure or prevent any
disease.
Safe Harbor Statement
This release contains forward-looking statements within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934
that are based upon current expectations or beliefs, as well as a number of
assumptions about future events. Although we believe that the expectations and
assumptions upon which they are based are reasonable, we can give no assurance
that such expectations and assumptions will prove to have been correct. Some of
these uncertainties include, without limitation, the company's ability to
perform under existing contracts or to procure future contracts. The reader is
cautioned not to put undue reliance on these forward-looking statements, as
these statements are subject to numerous factors and uncertainties, including
without limitation, successful implementation of our business strategy and
competition, any of which may cause actual results to differ materially from
those described in the statements. We undertake no obligation and do not intend
to update, revise or otherwise publicly release any revisions to these
forward-looking statements to reflect events or circumstances after the date
hereof or to reflect the occurrence of any unanticipated events. Although we
believe that our expectations are based on reasonable assumptions, we can give
no assurance that our expectations will materialize. Many factors could cause
actual results to differ materially from our forward-looking statements.
http://cts.businesswire.com/ct/CT?id=bwnews&a...;distro=nx
SOURCE: Minerco Resources, Inc.
CONTACT:
Minerco Resources, Inc.
John F. Powers, 603-732-6948
info@minercoresources.com
Copyright Business Wire 2013
(OTCQB:MINE) announced today that, due to strong demand, the
company's subsidiary, Level 5 Beverage Company, Inc.
("Level 5"), has started
formulating additional varieties of its 2nd Generation products.
Based on feedback received from our industry and consumer advisory panels and
now from authentic retail consumers, we have started to slightly strengthen our
RISE(TM) and COFFEE BOOST(TM) products to provide an
additional boost while maintaining the functionality and exceptional coffee
taste. In addition, we have started to formulate COFFEE BOOST(TM)
in Vanilla, Hazelnut and Mocha flavors while maintaining the functional
attributes of our LEVEL 5(TM) brand.
Our other LEVEL 5(TM) products, specifically CURVES, ARMOR and
FLEX, are also being tested and sampled with the
"tweaked" formula without
sacrificing the original functionality. The stronger formulations are expected
to be completed and approved in early November in time for our next scheduled
production run. As with the original formulations, Power Brands Consulting, LLC
("Power Brands") is
spearheading the process with oversight from the Level 5 management team, led by
our new Brand Manager, Jason Fontaine.
As requested by our retail partners, the next production run is scheduled to
produce commercial quantities of all eight (8) LEVEL 5(TM)
products. The availability on Amazon.com of RISE(TM) and COFFEE
BOOST(TM) is still scheduled for mid-October.
Jason Fontaine, the Level 5 Brand Manager said, "While
the response for the current formulation of RISE(TM) and COFFEE
BOOST(TM) has been overwhelmingly positive, we have received some
constructive feedback from consumers and our retailer partners. They want
'more!' More caffeine and
more flavor options. Therefore, we are currently working to meet consumer and
retailer demand by increasing the caffeine in both products as well as the
flavor and functional offerings. We believe these enhancements to the LEVEL
5(TM) product line will accelerate increased consumer acceptance
(especially in larger chains), and help us grow our sales volume at a quicker
rate."
John Powers, the CEO of the company stated, "After the
customer and retail feedback we have received, we now know we have created a
superior and unique product line strongly differentiated from the competition
through its unique flavor, all-natural ingredients, reduced calorie
formulations, on-target functionality, and unparalleled efficacy. The slight
modification to our LEVEL 5(TM) brand formulations will provide our
consumers and retailers with
'more!' The customer asked,
and we plan to deliver."
Public Disclosure
Details of the Company's business, finances and
agreements can be found as part of the Company's
continuous public disclosure as a fully reporting issuer under the Securities
Exchange Act of 1934 filed with the Securities and Exchange
Commission's
("SEC") EDGAR database. For
more information, please visit: www.minercoresources.com .
The above statements have not been evaluated by the Food and Drug Administration
(FDA). This product is not intended to diagnose, treat, cure or prevent any
disease.
Safe Harbor Statement
This release contains forward-looking statements within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934
that are based upon current expectations or beliefs, as well as a number of
assumptions about future events. Although we believe that the expectations and
assumptions upon which they are based are reasonable, we can give no assurance
that such expectations and assumptions will prove to have been correct. Some of
these uncertainties include, without limitation, the company's ability to
perform under existing contracts or to procure future contracts. The reader is
cautioned not to put undue reliance on these forward-looking statements, as
these statements are subject to numerous factors and uncertainties, including
without limitation, successful implementation of our business strategy and
competition, any of which may cause actual results to differ materially from
those described in the statements. We undertake no obligation and do not intend
to update, revise or otherwise publicly release any revisions to these
forward-looking statements to reflect events or circumstances after the date
hereof or to reflect the occurrence of any unanticipated events. Although we
believe that our expectations are based on reasonable assumptions, we can give
no assurance that our expectations will materialize. Many factors could cause
actual results to differ materially from our forward-looking statements.
http://cts.businesswire.com/ct/CT?id=bwnews&a...;distro=nx
SOURCE: Minerco Resources, Inc.
CONTACT:
Minerco Resources, Inc.
John F. Powers, 603-732-6948
info@minercoresources.com
Copyright Business Wire 2013
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