PopUp Bagels® Sets Sights on Nationwide Growth
PopUp Bagels®, known for its tagline "Not Famous But Known," is embracing an ambitious national franchising strategy that promises to bring fresh bagels to major markets across the country. This strategic expansion comes with the appointment of Tory Bartlett as the new Chief Executive Officer, eager to drive this exciting initiative forward.
Tory Bartlett's Leadership Vision
Tory Bartlett, who took on his role as CEO on September 30, 2024, is poised to lead the company in scaling its operations while preserving what makes PopUp Bagels special. Bartlett emphasizes the importance of quality and simplicity, ensuring the signature "Grip, Rip, and Dip" experience remains at the core of the brand as it grows.
Expertise Backed by Experience
With a solid background as Chief Brand Officer at Moe's Southwest Grill and prior leadership roles at Schlotzsky's, Bartlett understands the franchise landscape well. His approach focuses on simplifying operations to enhance the customer experience, which directly aligns with PopUp Bagels' commitment to high standards.
Joining Forces for Expansion
The new franchising strategy follows a successful Series B funding round, which included major investments from Stripes and notable individuals from various sectors, underscoring the growing interest in the PopUp Bagels concept.
Strong Foundational Support
Adam Goldberg, the founder and previous CEO, expresses confidence in Bartlett's vision. His remarks emphasize that Bartlett's franchising-driven growth strategy aligns perfectly with the brand's core values and quality commitment.
The Unique PopUp Bagels® Experience
Founded during a challenging period, PopUp Bagels turned a simple kitchen operation into a must-try culinary event. Since its inception, the brand has garnered several awards, including Brooklyn's BagelFest Best Bagel, and consistently ranks as one of the top bagels in NYC.
Celebrating Culinary Craftsmanship
The brand prides itself on crafting bagels that emphasize quality over quantity. Every bagel is fresh, hot, and whole, designed for a simple but enjoyable dining experience. Their ethos of "no frills, just bagels" attracts enthusiastic customers who appreciate the craft behind each bake.
Future Plans and Potential
PopUp Bagels is strategically planning to unveil new locations in urban landscapes like Greenwich Village, NYC, and the Upper West and East Sides. With seasonal offerings in trendy places such as Palm Beach and East Hampton, the brand is committed to bringing delicious, freshly baked bagels to even more communities.
Engaging with Customers
The brand’s dedication to enhancing customer experience means that loyal fans can enjoy their bagels directly on the street or take them to the park, enjoying them in countless creative ways. As PopUp Bagels grows, the focus remains on maintaining its unique identity and commitment to quality.
Frequently Asked Questions
What is the new franchising strategy of PopUp Bagels®?
PopUp Bagels® aims to expand nationally by opening new locations while maintaining its unique quality and customer experience.
Who is the newly appointed CEO of PopUp Bagels®?
Tory Bartlett is the new Chief Executive Officer, bringing vast experience in brand growth and franchising.
What makes PopUp Bagels® unique compared to other bagel shops?
PopUp Bagels prides itself on simple, high-quality bagels that are served fresh and hot, focusing on the authentic bagel experience without sandwiches.
Where can you find PopUp Bagels® locations?
PopUp Bagels has locations in Connecticut, NYC, and seasonal locations in places like Palm Beach and East Hampton, with plans for more expansions.
How did PopUp Bagels® begin?
Founded during the pandemic, PopUp Bagels started as a home-based venture by Adam Goldberg, evolving into a renowned culinary sensation.
