PopSockets Welcomes Jiayu Lin as New CEO for Growth Journey
PopSockets Appoints Jiayu Lin as CEO
PopSockets, the innovative global lifestyle brand, has appointed Jiayu Lin as its new Chief Executive Officer. With a background in e-commerce and social marketing, Jiayu is set to lead the company into its next exciting chapter, transforming it from a mobile phone accessory company into a vibrant mobile fashion brand. Her focus will be on product innovation and establishing new partnerships while expanding the reach of PopSockets across the globe.
Jiayu Lin's Vision for the Future
Jiayu Lin takes the reins after serving at PopSockets for three years, previously as President and before that as General Manager for the Asia-Pacific region. Her leadership has already resulted in impressive growth, with a 200% increase in the APAC market between 2021 and 2023. Jiayu's experience will be instrumental as she transitions to her global role, moving to the U.S. in the coming month to oversee international operations.
A Journey Since 2010
Founded in 2010 by David Barnett, PopSockets started with a humble innovation: a solution to the tangled cords of earbuds. This innovative thinking led to the creation of its iconic phone grips, which have since sold over 280 million units in more than 30 countries. Today, PopSockets not only focuses on phone grips but also offers a diverse array of products, including cases, mounts, and the latest in MagSafe-compatible accessories. The company's commitment to innovation keeps it ahead in the industry.
Empowering Creativity and Self-Expression
"It's an honor to lead PopSockets during this transformative phase. My mission is to engage with consumers and allow them to express their creativity through our unique accessories," Jiayu said. Her vision aligns with PopSockets' core mission to empower users by enhancing their mobile experiences with stylish and functional products.
Commitment to Social Responsibility
PopSockets has always been more than just a product company; it aims to inspire change. The brand has supported over 400 nonprofit partners dedicated to various causes, including environmental activism, equity, inclusion, and global health initiatives. This commitment to social responsibility was recognized when PopSockets was named one of Fast Company's Most Innovative Companies.
Partnerships and the Path Ahead
Under Jiayu's leadership, PopSockets will continue to build strong relationships with retail, suppliers, and distribution partners ensuring the brand's evolution resonates with consumers around the globe. With her extensive background in driving growth strategies and her understanding of diverse markets, Jiayu is uniquely positioned to lead PopSockets into a successful future.
Frequently Asked Questions
Who is the new CEO of PopSockets?
The new CEO of PopSockets is Jiayu Lin, who previously served as President of the company.
What is PopSockets' vision under Jiayu Lin's leadership?
Jiayu aims to shift the brand from a mobile accessory company to a lifestyle fashion brand, focusing on creativity and self-expression.
What notable growth did Jiayu achieve prior to becoming CEO?
Jiayu drove a 200% growth in the Asia-Pacific region during her tenure as General Manager and President.
What products does PopSockets offer currently?
PopSockets offers phone grips, cases, mounts, and the latest MagSafe-compatible accessories among other products.
How is PopSockets involved in social responsibility?
PopSockets supports over 400 nonprofit partners focusing on environmental issues, equity, inclusion, and health initiatives, reflecting its commitment to social change.
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