Pollard Banknote Partners with National Lottery of Belgium
Pollard Banknote Limited (TSX:PBL) is excited to announce the award of a substantial contract by the National Lottery of Belgium. This new agreement marks a pivotal moment as it allows Pollard Banknote to deliver an advanced omnichannel gaming platform, designed to enhance the player experience across both retail and online channels.
Innovative Gaming Solutions for Multiple Channels
The new Gaming Platform provided by Pollard Banknote is built to securely support the Lottery’s core business, which includes the sale of various types of lottery games. Valued at approximately €177 million, this innovative platform signifies a 12-year commitment, further establishing Pollard Banknote's position as a leader in digital lottery advancements.
Empowering Player Experiences
This contract represents the first deployment of Pollard Banknote's state-of-the-art Catalyst™ Gaming Platform, a solution designed to unify and elevate player experiences. Catalyst is built on a cloud-native, microservices architecture, providing exceptional flexibility that can evolve with the changing needs of the Lottery.
Key Features of the Catalyst™ Gaming Platform
Some standout features of the Catalyst Gaming Platform include:
- Omnichannel Central Gaming System: Allows seamless sales of lottery products across retail and digital avenues.
- Player Account Management: Enables secure handling of player information and preferences.
- Player Engagement Technology: Enhances player interactions to drive value responsibly.
- Game Aggregation Bridge: Offers diverse game content from various providers in one integrated experience.
- Instant Ticket Management System: Optimizes inventory control and ticket distribution.
- Integrated Marketing Engagement Platform: Delivers personalized experiences at every player touchpoint.
Strengthening Partnerships and Community Impact
Doug Pollard, Co-CEO of Pollard Banknote, expressed that this contract is a significant milestone in their history. He highlighted that by choosing the Catalyst platform, the National Lottery is placing their confidence in the company’s vision for the future of lottery innovations. This partnership aims to redefine how lotteries engage with their players while maintaining responsibility and security.
A Legacy of Collaboration
Pollard Banknote's relationship with the National Lottery of Belgium dates back to 1998, with the company evolving into the Lottery's main instant ticket supplier by 2005. Over the years, a commitment to innovation and trust has solidified their partnership, setting the stage for this groundbreaking initiative.
Supporting Social Welfare Through Gaming
The National Lottery plays a crucial role in public welfare, contributing over €365 million annually to various charitable causes, including healthcare, education, and cultural projects. This partnership not only aims to enhance lottery operations but also ensures that the benefits of gaming extend to society as a whole.
About Pollard Banknote
Pollard Banknote is recognized as a preferred partner in driving revenues for good causes through both retail and digital channels. The company has a rich history going back to its establishment in 1907 and focuses on innovative solutions in the charitable gaming sector. Pollard Banknote offers a comprehensive range of gaming products and services aimed at maximizing their customers’ success while ensuring responsible gaming practices.
Frequently Asked Questions
What is the significance of this contract for Pollard Banknote?
This contract signifies a major milestone as it represents Pollard Banknote's first omnichannel deployment with the National Lottery of Belgium, enhancing their operations significantly.
What features does the Catalyst Gaming Platform include?
The Catalyst Gaming Platform includes features such as omnichannel systems, player account management, engagement technologies, and more, all designed to provide a seamless gaming experience.
How does Pollard Banknote impact social causes?
Each year, Pollard Banknote's partnerships help lotteries contribute significantly to various charitable initiatives, enhancing healthcare, culture, and education.
When did Pollard Banknote start working with the National Lottery of Belgium?
Pollard Banknote began its collaboration with the National Lottery of Belgium in 1998 and has grown to become their primary instant ticket supplier.
What kind of products does Pollard Banknote offer?
Pollard Banknote offers a wide range of gaming products, including instant and pull-tab tickets, electronic bingo products, and digital gaming solutions.
