Pokeworks Expands in New York With New Locations Opening Soon
Leading premium poke brand, Pokeworks, is on a growth trajectory as it continues to expand its presence in New York. The brand has recently joined forces with two impressive franchise partners to open new locations in Long Island and Manhattan, contributing to its status as a front-runner in the fast-casual dining sector.
New Franchise Partners for Expansion
In Long Island, restaurant veteran Joe Magnotta will spearhead this expansion. With over 20 years of experience in the food and beverage industry, he has a proven track record stemming from his first restaurant venture, Angelina's, in 2001. Over the years, he has successfully owned and managed a total of 10 restaurants throughout Long Island. Known for his commitment to quality and community involvement, Magnotta is keen to launch multiple Pokeworks locations, starting with his first slated to open in mid-2026.
Joe Magnotta's Vision
Magnotta expressed confidence in his new partnership, saying, "I've spent 45 years on Long Island and understand the market extremely well, so I know Pokeworks will be a perfect fit here. The brand checks every box for me: quality, efficiency, support, and long-term growth potential." He looks forward to creating a strong brand identity within his community, where residents can enjoy fresh, fast, and high-quality poke.
Venturing into Manhattan
Meanwhile, in Manhattan, Sanchit Sharma is joining the Pokeworks family. With diverse experience in retail management and supply chain operations, Sharma's background also includes involvement in various family-owned quick-service restaurant (QSR) businesses. After exploring several concepts, he chose Pokeworks for its robust systems and consistent brand quality, aiming to cater to the demand for healthier dining options.
Sanchit Sharma's Goals
Sharma plans to focus on central Midtown Manhattan for his Pokeworks locations, concentrating on high-density office areas with significant foot traffic. He aims to open his first restaurant by late summer 2026, with additional locations to follow. He stated, "Pokeworks aligns perfectly with my values and the consumer shift towards healthier, nutrient-dense options. I’m excited to bring a meaningful presence to my community and enhance the dining experience for guests."
Maintaining Momentum in New York
As the demand for healthy, customizable meals continues to escalate, Pokeworks has established a firm foothold in New York, with seven existing successful locations. The brand’s commitment to innovation and quality has positioned it among the fastest-growing poke concepts nationwide, earning accolades as the best-reviewed poke chain in the U.S.
"Joe and Sanchit epitomize the franchise partners we desire as we look to further our growth," stated Peter Yang, Co-Founder and Head of Development at Pokeworks. He acknowledged their strong leadership capabilities and long-term business outlook, expressing enthusiasm for expanding the brand's reach in New York.
Pioneering Poke Since 2015
Founded in 2015 by a group of friends with a passion for Hawaiian poke, Pokeworks made its entrance into the mainland market to offer fresh, customizable poke bowls, burritos, and salads. Their innovative Poke Your Way approach allows guests to personalize orders to fit various dietary preferences, including vegan and gluten-free, while also offering convenient grab-and-go meals.
As the brand continues to evolve, its innovative offerings, including the cult-favorite Poke Burrito and a diverse range of proprietary sauces, keep customers returning for more. Recognized for their commitment to quality and sustainability, Pokeworks aims to maintain a healthy lifestyle through fresh, high-quality ingredients.
For anyone interested in Pokeworks' franchise opportunities, it's advisable to explore possibilities to join this booming brand and tap into the growing demand for poke. The brand’s expansion into new markets represents a significant milestone in its quest to share the love of poke worldwide.
Frequently Asked Questions
What is Pokeworks known for?
Pokeworks is recognized for offering fresh, customizable poke bowls, burritos, and salads, with an emphasis on quality ingredients.
Where will the new Pokeworks locations be located?
The new locations are planned for Long Island and Manhattan, strategically positioned in high-density areas.
Who are the new franchise partners for Pokeworks?
Joe Magnotta will lead the expansion on Long Island, while Sanchit Sharma will focus on Manhattan.
When is Pokeworks targeting to open these new locations?
Magnotta aims to open his first location in mid-2026, and Sharma plans to open his first by late summer 2026.
What dietary options does Pokeworks offer?
Pokeworks provides a range of customizable options, including vegan and gluten-free, catering to various dietary preferences.
