Point Blank Tequila Triumphs at Industry Awards
Point Blank Tequila, a distinctive 100 percent additive-free tequila recently introduced in liquor stores, has made a remarkable impact at a prominent industry awards event. With its notable performance at the 2025 PR%F Awards held in Las Vegas, Point Blank Tequila established itself as a leading contender in the beverage industry.
This brand showcased three exceptional expressions — Añejo, Blanco, and Reposado — all of which secured impressive medals in both taste and design categories. This emphasis on quality reflects Point Blank's dedication to authenticity and the craftsmanship behind its production.
Celebrating Authenticity and Craftsmanship
Andrew Summersett, co-founder of Point Blank Tequila, expressed pride in the recognition, stating, "Point Blank has arrived. Winning across-the-board medals, right as we hit the market, is validation that Point Blank is not just another tequila on the shelf." This statement underscores the tequila's honest, additive-free production process, appealing to discerning consumers who appreciate quality.
The Añejo expression earned a coveted Double Gold medal in the Tasting Competition, boasting an impressive score of 98 out of 100. It also garnered another Double Gold in the Design Competition, indicating high standards in both flavor and packaging. The Blanco won a Gold medal for Tasting and a Silver for Design, while the Reposado took home Silver in Tasting and Gold in Design.
Unique Judging Approach Enhances Credibility
What sets the PR%F Awards apart from traditional competitions is its unique judging method. Decisions are made by real-world buyers, including major retailers and hospitality professionals. This two-part judging process includes a double-blind tasting, followed by a second phase where judges evaluate every aspect of the presentation, ensuring only the best products receive recognition.
Each spirit is rated using a 100-point scoring system, affirming Point Blank's place among the top contenders based on essential criteria defined by industry leaders. The design of the tequila’s bottle pays homage to traditional Mexican craftsmanship, inspired by the pachita, a forgotten style of bottle typically carried by travelers.
The Exceptional Design and Sustainable Practices
Summersett noted the bottle's design, stating, "The Point Blank bottle is slim and shaped like a flask. It’s easy to hold, effortless to pour, and impossible to miss." This focus on usability and unique aesthetics reflects the brand's commitment to both style and functionality.
Point Blank's tequila is made from high-quality Blue Weber agave sourced from a renowned family-owned plantation in Jalisco. The plantation, Destiladora Agave Azul, combines time-honored techniques with innovative sustainable practices. The agave plants are manually harvested at their peak, slow-roasted, naturally fermented, and double-distilled, ensuring uncompromised taste and purity.
A Commitment to Quality
Zandra Gómez Santiago, Point Blank's award-winning master distiller, plays a crucial role in maintaining these high standards. Her expertise ensures that every batch meets the rigorous demands of quality, showcasing tequila in its most authentic form. Summersett enthusiastically adds, "When you taste Point Blank tequila, you are experiencing tequila in its purest, most honest form. We've made zero compromises. It’s unapologetically authentic."
Sustainability at the Core
Point Blank's commitment to the environment shines through in its production practices. The piña waste is composted and returned to the fields, ensuring sustainability while bottles are crafted from 100% recycled glass, labels made from agave fiber, and closures from recycled materials. This initiative illustrates that sustainability can coexist with high-quality tequila production.
After a successful launch over the holidays, Point Blank is now available in select North Texas retailers, with plans for future expansion throughout the region. The brand has made notable strides in establishing a multimedia presence, incorporating an engaging website and active social media channels to connect with tequila enthusiasts and share its journey.
Future Aspirations of Point Blank
"We didn't start Point Blank to blend in," Summersett remarks. "We set out to create something bold — a tequila that can stand toe-to-toe with anything on the shelf. It sets the standard for what tequila should be. It’s truth in a bottle.”
Frequently Asked Questions
What makes Point Blank Tequila unique?
Point Blank Tequila is unique due to its 100% additive-free production and award-winning flavors across all its expressions, showcasing true quality.
Where can I purchase Point Blank Tequila?
You can find Point Blank Tequila in select North Texas liquor stores and also order directly from their online store.
Who is the master distiller behind Point Blank Tequila?
Zandra Gómez Santiago leads the distillation process, ensuring that every bottle meets high-quality standards, emphasizing authenticity.
What sustainability practices does Point Blank implement?
Point Blank Tequila uses eco-friendly production methods, including composting waste, using recycled materials for packaging, and focusing on organic cultivation.
How many awards has Point Blank Tequila won?
Point Blank Tequila has won multiple awards at the 2025 PR%F Awards, including Double Gold and Gold medals for various expressions.
