Plusgrade Acquires Oaky to Transform Hospitality Upselling
Plusgrade, a leader in ancillary revenue solutions, has made a significant move by acquiring Oaky, recognized for its excellence in upselling software. This strategic partnership merges two robust platforms, enhancing hospitality upselling experiences for hotels globally.
Synergizing Strengths for Enhanced Guest Experiences
The collaboration between Plusgrade and Oaky aims to create a comprehensive upsell platform. This integrated solution will enhance the entire guest journey, from pre-arrival offers to on-property upgrades, offering hotels innovative tools to boost their revenues while delivering exceptional guest experiences.
Building a Premier Portfolio of Partners
With this acquisition, Plusgrade is not just expanding its capabilities but also welcoming Oaky’s partners into its fold, creating an impressive network of hotel and resort partners. CEO Ken Harris expressed excitement about this union, emphasizing how combining Oaky's achievements with Plusgrade’s broad reach will unlock new potentials for all stakeholders.
User-Centric Focus on Upselling
Oaky’s reputation for enhancing the upselling experience is well-established, having been recognized as the Best Upselling Software for five consecutive years. Co-founder Erik Tengen highlighted the goal of merging both platforms to supercharge the innovation landscape, ensuring that the hospitality sector continues to evolve.
A Vision for Growth and Innovation
As Oaky co-founder Lars Jonker noted, this merger signifies an exciting new chapter for both companies. The union is based on a shared vision aimed at growth and innovation within the hospitality industry. It illustrates a commitment to create unparalleled value for hotels, emphasizing both revenue enhancement and improved guest satisfaction.
Leadership Transition and Future Directions
Following the acquisition, Erik Tengen will take on the role of President of Hospitality Upsell at Plusgrade. With his extensive expertise, he is poised to drive forward-looking strategies that promise to revolutionize revenue generation methods for hotels worldwide.
Driving Billions in Revenue Opportunities
This acquisition positions Plusgrade as a dominant force in the ancillary revenue domain, set to drive innovation and usher in new revenue streams for thousands of hotel properties and travel partners. By crafting enhanced experiences for millions of travelers globally, Plusgrade continues to solidify its stature in the hospitality sector.
A Legacy of Trust and Experience
Founded in 2009 and headquartered in Montreal, Plusgrade has built a legacy of trust within the travel industry. The company's suite of ancillary revenue solutions is utilized by over 275 leading brands, demonstrating its pivotal role in reshaping the hospitality landscape. As it welcomes Oaky into its family, Plusgrade looks forward to advancing its mission of creating meaningful revenue streams through outstanding customer experiences.
Frequently Asked Questions
What is the significance of Plusgrade acquiring Oaky?
The acquisition merges strengths from two leading platforms, enhancing upselling capabilities, and improving guest experiences in the hospitality sector.
How will this acquisition benefit hotels?
This partnership will provide hotels with innovative solutions to enhance their revenue opportunities while delivering exceptional guest experiences.
Who will lead the new hospitality upsell division?
Erik Tengen from Oaky will transition to the President of Hospitality Upsell at Plusgrade, leading innovation efforts.
What is Plusgrade's mission following this acquisition?
Plusgrade aims to drive new revenue streams across its hotel partnerships while enhancing the overall experience for travelers globally.
When was Plusgrade founded?
Plusgrade was established in 2009 and has since grown to become a key player in the ancillary revenue solutions market.
