Planet Fitness Reports Significant Year-End Growth Metrics
As Planet Fitness finishes the year, it proudly announces a total membership of around 20.8 million. This impressive figure reflects a successful year in the fitness industry. Notably, the company also saw a system-wide same-club sales increase of 6.7%, showcasing strong performance across their network.
Expansion and New Locations
During the year, Planet Fitness opened 181 new clubs and installed equipment in 152 newly franchised locations. This expansion emphasizes the company’s commitment to reaching more individuals seeking an encouraging and non-intimidating fitness space. The total number of clubs now stands at an impressive 2,896, spread across multiple regions.
Leadership Insights and Future Plans
Colleen Keating, the Chief Executive Officer, expressed her optimism about the company's growth trajectory. She stated, "We delivered strong results in 2025 and exceeded key growth objectives we outlined at the start of the year." She highlighted how the company is seizing opportunities in the constantly changing fitness landscape and strives to deliver exceptional value to stakeholders.
Creating Value for Franchisees
Planet Fitness's proactive measures include enhancing the availability of strength equipment at franchisee locations to improve the overall member experience. Additionally, the company is thrilled with the record number of participants in its High School Summer Pass Program, which has proven to resonate with younger audiences. Agreements with franchisees aim to shift funds to capitalize on marketing efforts for upcoming years, indicating a forward-thinking approach.
An Affordable Fitness Experience
As the focus on health and wellness grows among consumers, Planet Fitness is well-positioned to cater to this demand. The company is committed to delivering a judgment-free, high-quality, and affordable fitness experience. Keating reaffirmed their focus on redefining the brand promise and enhancing the member experience to further accelerate new club growth.
Upcoming Events and Reporting
The company is set to release its full fiscal year 2025 results alongside its outlook for 2026 on February 24, 2026. To keep stakeholders informed, a live webcast of a fireside chat presentation will occur during the ICR Conference on January 13, 2026, at 10:30 am Eastern Time.
About Planet Fitness
Since its inception in 1992, Planet Fitness has rapidly emerged as one of the largest fitness center operators in the world. With approximately 20.8 million members globally, the company maintains 2,896 clubs across various countries, including the United States, Canada, and several others. Planet Fitness focuses on creating a welcoming environment for all users, exemplified in its concept, the Judgement Free Zone. Notably, around 90% of its clubs are independently owned, further showcasing its expansive franchise model.
Frequently Asked Questions
What membership growth did Planet Fitness achieve?
Planet Fitness announced a total membership of approximately 20.8 million by year-end.
How much did same-club sales increase?
Same-club sales saw a significant increase of 6.7% over the past year.
How many new clubs did Planet Fitness open in 2025?
The company opened 181 new Planet Fitness clubs during the year.
What plans does Planet Fitness have for the future?
Planet Fitness aims to enhance its member experience and accelerate new club growth while continuing to provide an affordable fitness path.
When will Planet Fitness report its financial results?
The company plans to release its full fiscal year results on February 24, 2026.
