Pizza Hut Unveils Exciting New BOOK IT! App
The BOOK IT! program, a cherished initiative from Pizza Hut, has reached a new milestone with the introduction of its first-ever BOOK IT! app. This innovative app was launched to enhance the reading experience for children during the summer months. Aimed at engaging young readers, the app serves as a convenient tool for parents to motivate and track their child's reading journey.
Encouraging Young Readers
Summer can often lead to a phenomenon known as the "Summer Slide," where children lose some of the reading skills they developed during the school year. Studies have shown that by the time students enter middle school, they may have lost up to two years of learning due to this lapse. The BOOK IT! app combats this issue by promoting consistent reading habits among kids.
Features of the NEW BOOK IT! App
Designed with a user-friendly interface, the BOOK IT! app provides parents with the ability to set reading goals tailored specifically to their child's grade level, from Pre-K through 6th grade. Families can monitor their child's reading progress and set achievable targets that match their child's capabilities.
Earn Rewards for Reading
What makes the BOOK IT! app even more appealing is its built-in reward system. During the summer months, children can earn a free Personal Pan Pizza® each month by meeting their reading goals. This strong incentive aims to inspire kids and nurture a lifelong love for reading.
Revitalizing a Classic Program
The BOOK IT! program has been around since 1984, fostering a passion for reading among millions of children. Lucila Cuello, Chief People and Culture Officer at Pizza Hut U.S., stated, "BOOK IT! has inspired a love for reading in millions of children since 1984. Now, with the launch of the BOOK IT! app, we're making it easier for parents to connect with their kids, set meaningful reading goals and create wonderful pizza-filled memories." This effective combination of reading and rewards is a unique aspect of the program.
How to Get Involved
Families are encouraged to download the BOOK IT! app from their preferred app store and set reading goals to get started on their reading adventure. This initiative will last throughout the summer and allows children to earn pizza rewards as they turn each page.
Additional Information on the BOOK IT! Program
For over four decades, the BOOK IT! program has rewarded young readers with over 1.5 billion Personal Pan Pizzas, empowering families to foster literacy through an engaging format. It serves as a valuable resource for educators and parents alike, strengthening reading skills while creating fun, memorable experiences.
About Pizza Hut and Its Legacy
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was established in 1958. Known worldwide for its innovative culinary offerings, the brand remains at the forefront of the pizza industry with about 20,000 locations in more than 110 countries. With achievements such as the Original® Pan and Original® Stuffed Crust pizzas, Pizza Hut has set benchmarks in food quality and customer satisfaction.
The brand's commitment extends beyond delicious food; it also focuses on digital innovation by delivering over half of its transactions through online platforms. Pizza Hut also operates a loyalty program called Hut Rewards®, allowing customers to earn points with every dollar spent.
Stay Connected
To learn more about the BOOK IT! initiative or Pizza Hut's variety of dining options, families can visit the official Pizza Hut website. Moreover, they can follow Pizza Hut on various social media platforms such as Facebook, Instagram, and Twitter for the latest updates, promotions, and more wonderful reading experiences.
Frequently Asked Questions
What is the BOOK IT! app?
The BOOK IT! app is a new digital platform aimed at helping parents track their children's reading progress, set goals, and earn rewards through Pizza Hut.
When does the BOOK IT! program start?
The program officially launches in the summer, starting June 1, to motivate kids during summer break.
How can children earn free pizza?
Children can earn a free Personal Pan Pizza® each month by meeting the reading goals set by their parents via the app.
Is the app free to download?
Yes, the BOOK IT! app is free to download from all major app stores.
What age groups does the program target?
The program is designed for children in Pre-K through 6th grade, encouraging a wide range of literacy development.
