Pixalate Unveils Q2 2024 Global Mobile Device Market Share Report
Pixalate, a leading platform for fraud protection, privacy, and compliance analytics in Connected TV (CTV) and Mobile Advertising, has released its Q2 2024 Global Mobile Device Market Share Report. This report sheds light on the performance of mobile devices based on open programmatic ad traffic across different regions, highlighting the strong presence of the Apple iPhone.
Overview of Market Analysis
This report offers an in-depth analysis of the mobile device market, with a particular focus on June 2024. It examines key regions such as North America, Europe, the Middle East and Africa (EMEA), Latin America (LATAM), and Asia-Pacific (APAC). The data for this report was gathered from over 10 million mobile apps, including those that were delisted, and encompasses more than 22 billion in-app open programmatic advertising impressions. Such extensive research provides a clear picture of the market dynamics.
Highlights from the Report
Pixalate's analysis reveals several important trends and data points regarding market shares:
Market Share of Apple iPhone
The Apple iPhone continues to dominate the global mobile device market, boasting a significant 51% share of the open programmatic advertising market. This marks an increase from 49% in Q2 2023, demonstrating the brand's ongoing growth. Additionally, the iPhone leads in various regions, capturing 70% of the market in North America, 41% in EMEA, and substantial shares of 33% in APAC and 29% in LATAM.
Samsung's Market Position
In second place, Samsung holds a market share of 16%. However, it has experienced a decline of 6% from its previous share of 17% in Q2 2023. Samsung ranks fourth in APAC with 12%, while maintaining a solid second position in both EMEA (16%) and LATAM (20%).
Rankings of Huawei and Xiaomi
Huawei comes in third with a market share of 6.3%, showing a slight decrease from 6.9% the previous year. Xiaomi follows closely in fourth place with 5.9%, having peaked at 8% in Q1 2024 before experiencing a decline.
About Pixalate
Established in 2012, Pixalate is a prominent global platform focused on privacy compliance, ad fraud prevention, and data intelligence related to the digital ad supply chain. The platform is highly regarded by a range of stakeholders, including regulators, advertisers, publishers, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems.
Pixalate's accreditation by the MRC underscores the effectiveness of its technology in identifying and filtering Sophisticated Invalid Traffic (SIVT). The brand has consistently positioned itself as a reliable source for valuable insights within the digital media landscape.
Frequently Asked Questions
What is the main finding of Pixalate's Q2 2024 report?
The primary finding is that the Apple iPhone holds a 51% share of the global mobile device market based on open programmatic advertising.
How does Samsung's market share compare to last year?
Samsung has experienced a decline in its market share, dropping to 16% from 17% in Q2 2023, which indicates a decrease in its market standing.
What data was analyzed for the report?
The report's data was compiled from over 10 million mobile apps and more than 22 billion in-app open programmatic advertising impressions.
Which devices rank above Huawei and Xiaomi?
In terms of open programmatic ad market share, Apple iPhone ranks first, followed by Samsung in second place, with Huawei and Xiaomi in third and fourth, respectively.
What role does Pixalate play in the digital ad landscape?
Pixalate focuses on providing analytics related to fraud protection, privacy compliance, and market intelligence within the digital advertising ecosystem.
