Pixalate's Global Connected TV Publisher Trust Index
Pixalate, a leading platform for fraud protection, privacy, and compliance analytics in Connected TV (CTV) and mobile advertising, has published the July 2024 Global Connected TV Publisher Trust Index (PTI). This Index assesses apps available on popular platforms such as Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV.
Understanding the CTV Publisher Trust Index
The CTV Publisher Trust Index (PTI) offers advertisers a detailed overview of CTV apps that facilitate programmatic advertising. The rankings aim to guide advertisers in understanding the quality of streaming applications across various regions, including North America, EMEA, APAC, and LATAM.
Ranking Metrics
These rankings are derived from a variety of metrics evaluated by Pixalate, such as invalid traffic (IVT), app popularity, ad density, and user engagement scores. For a comprehensive understanding of the evaluation methodology, refer to Pixalate’s research documentation.
Insights from July 2024 Analysis
In the July 2024 analysis, Pixalate’s data science team analyzed over 3 billion global open programmatic ad impressions from around 6,000 CTV apps. The results highlight the leading applications in terms of open programmatic advertising quality.
Key Findings for Popular Platforms
The detailed reports outline the top apps across major CTV platforms, emphasizing the various factors that influence the overall ratings of these services.
Top-Ranked Apps for Open Programmatic Advertising Quality
Roku's Leading Apps
In North America, Hulu stood out as the top-ranked app, showcasing a significant advantage in ad quality. In the EMEA region, Zepheere TV took the lead, while in LATAM, Pluto TV - It's Free TV was the highest-rated, reflecting the diverse media preferences in different areas.
Amazon Fire TV Rankings
On Amazon Fire TV, the leading app in North America was NewsOn, while Pluto TV - It's Free TV excelled in both EMEA and LATAM, highlighting the popularity of streaming services that provide extensive content access.
Apple TV’s Notable Performers
Focusing on Apple's platform, DIRECTV emerged as the top performer for open programmatic advertising quality in North America. Additionally, Viki: Asian Drama, Movies & TV showed strong performance across the EMEA, APAC, and LATAM regions.
Samsung’s Competitive Edge
In the Samsung Smart TV space, MotorVision | Live TV Streaming led the North American rankings. Plex demonstrated strong performance in EMEA, while SAMSUNG TV PLUS captured the most views in LATAM.
Importance of Continuous Monitoring
As the digital advertising landscape continues to change, it's essential to consistently evaluate app quality and performance. The July 2024 Global CTV Publisher Trust Index serves as a crucial resource for companies aiming to refine their advertising strategies based on up-to-date metrics.
About Pixalate
Established in 2012, Pixalate is a global leader in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. The company has built a strong reputation for delivering accurate evaluations that are trusted by regulators, data researchers, advertisers, and publishers alike.
Frequently Asked Questions
What is the CTV Publisher Trust Index?
The CTV Publisher Trust Index is a report from Pixalate that ranks apps on various streaming platforms according to their programmatic advertising quality.
How does Pixalate evaluate these apps?
Pixalate uses several metrics, including invalid traffic, app popularity, ad density, and user engagement scores, to assess the quality of CTV apps.
Which platform had the highest-rated app in July 2024?
In July 2024, DIRECTV was recognized as the top app for open programmatic advertising quality on Apple TV in North America.
What does this ranking signify for advertisers?
The rankings offer valuable insights that assist advertisers in identifying high-quality apps for programmatic advertising, helping them optimize their advertising expenditures.
How can I access the full reports?
The complete July 2024 Global CTV Publisher Trust Index reports can be downloaded from Pixalate's official channels.
