Pigeon Showcases Baby Care Innovations at CIIE Event
During the recent China International Import Expo (CIIE), held at the National Exhibition and Convention Center, Pigeon took the opportunity to present their latest advancements in feeding science and baby care under the theme "The Nest". This event highlighted Pigeon's dedication to the development of innovative products aimed at enhancing parenting experiences.
23 Years of Commitment: Pigeon's Journey in China
Pigeon has marked 23 years of its impactful presence in China, evolving from offering local innovations to becoming a global leader in the baby care industry. Zhou Jianfeng, the President of Pigeon China, shared how their journey began with introducing high-quality products directly from Japan. Over the years, the company has strengthened its commitment to Chinese families by establishing three manufacturing plants and an R&D center. These facilities now play a crucial role in leveraging advanced technologies and quality systems, enriching Pigeon's ability to deliver trusted baby care solutions.
Breakthroughs in Infant Skincare
This year saw Pigeon's Skincare Research Center debuting an impressive innovation—the iPSc derived infant epidermal skin model. Developed using iPS cell technology from Nobel Prize-winning research, this model addresses challenges in validating the effectiveness of skincare products for delicate infant skin. The model is being utilized to create and evaluate Pigeon's proprietary formulations, including the much-anticipated Vernix Baby Skincare Series, slated for introduction in 2025.
A Legacy of Innovation: 70 Years of Pigeon Bottles
Visitors to Pigeon's booth at the expo had the opportunity to journey through the brand's remarkable 70-year legacy of feeding innovations. The journey began in 1949 when Pigeon revolutionized infant feeding by introducing its first nursing bottle with a screw-on wide-neck design. This innovation set a new standard for comfort and ease, contrasting significantly with the straight-insert method used at the time. Today, Pigeon's third-generation Soft Touch Wide-Neck Nursing Bottle replicates the natural nursing experience, supporting millions of newborn families globally.
Supporting Infants with Special Needs
Pigeon's commitment extends beyond standard baby care; they also focus on assisting infants with special needs. The company has positively impacted over 36,000 children born with cleft lip and palate through its dedicated support programs. Additionally, more than 9,000 premature infants have benefited from essential nutrition supplied through breast milk banks supported by Pigeon in NICU settings. At the CIIE 2025, Pigeon renewed its strategic partnership with the National Center for Women and Children's Health to enhance science-driven infant feeding and maternal health initiatives.
Conclusion
Pigeon continues to be a trusted name in baby care, firmly rooted in innovation and dedication to the welfare of families and infants around the world. Its presence at the CIIE Event underlines its commitment to leading the industry with pioneering solutions tailored to meet the needs of modern parents.
Frequently Asked Questions
What is the theme of Pigeon's presentation at CIIE?
The theme of Pigeon's presentation at CIIE was "The Nest," focusing on advancements in feeding and baby care.
How long has Pigeon been in China?
Pigeon has been in China for 23 years, expanding from local innovations to become a global leader.
What new technology did Pigeon introduce this year?
This year, Pigeon introduced an iPSc derived infant epidermal skin model using iPS cell technology.
What historical significance does Pigeon hold in baby bottle evolution?
Pigeon transformed baby feeding with the introduction of its first nursing bottle in 1949, which set a new standard for design and functionality.
How does Pigeon support infants with special needs?
Pigeon has supported over 36,000 children with cleft lip and palate and has contributed to breast milk banks for premature babies.
