Pigeon Celebrates 70 Years of Innovation in Infant Care
At a momentous event, Pigeon crowned its legacy of excellence with a grand display at the seventh China International Import Expo (CIIE), showcasing its significant contributions over the past seven decades to the world of maternal and infant care. The theme "The Science of Love Verified" encapsulates Pigeon's dedication to advancing baby feeding technologies that closely mirror natural feeding experiences.
Innovative Baby Feeding Solutions
This year, Pigeon introduced its revolutionary Pigeon Nipple 3S Model to the Chinese market, designed meticulously to replicate the natural feeding process. Attendees at CIIE had the opportunity to engage with an interactive installation that highlighted the groundbreaking technology behind this innovative product. This interactive experience provided valuable insights into how such advancements are reshaping the baby feeding landscape.
Introduction of the Maternal and Infant Skin Care Research Center
In a significant step toward enhancing child-rearing practices, Pigeon launched its Maternal and Infant Skin Care Research Center. Opened in Shanghai, this facility aims to meet the unique challenges faced by families in nurturing their infants. Since its establishment in 2017, the center has focused on local research and development efforts that resonate with the specific needs of the market.
Partnerships and Sustainable Practices
Pigeon has solidified its commitment to scientific research through collaborations with esteemed institutions. By leveraging these partnerships, the company continues to innovate, producing effective local products such as a skincare series fortified with lactoferrin. Furthermore, during the expo, Pigeon emphasized its sustainability initiatives, reporting a remarkable 54% reduction in carbon dioxide emissions, equivalent to over 5,300 tons since 2018.
Environmental Commitment
In alliance with the China Green Foundation, Pigeon has taken concrete steps to restore the natural environment by planting 25,000 saxaul trees and rehabilitating over 310,000 square meters of land affected by desertification. The company’s commitment extends to its PPSU bottle recycling program, which has successfully collected more than 71,400 bottles, significantly alleviating plastic waste.
Support for Vulnerable Communities
Recognizing the need for specialized care, Pigeon focuses on aiding vulnerable populations, particularly low birth weight infants and children with cleft lip and palate. The company’s outreach initiatives include free clinics, financial support, and essential product donations, touching the lives of over 30,000 children in remote areas. Pigeon has also established 11 breast milk banks, benefiting nearly 6,500 infants.
Vision for the Future
During the CIIE, Zhou Jianfeng, President of Pigeon China Business DIV., reaffirmed the company’s commitment to improving maternal and infant health. Zhou remarked on the importance of these efforts to Chinese families and the community at large. He stated, "Pigeon is dedicated to fortifying its presence in the Chinese market, enhancing local innovation, and ensuring our Shanghai R&D center remains a champion for global maternal and infant care innovations." This forward-looking vision aims to promote sustainable practices that resonate with the broader aspirations of families globally.
Frequently Asked Questions
What is Pigeon showcasing at CIIE?
Pigeon is showcasing its advancements in maternal and infant care, including innovative products and sustainable practices.
What is the significance of Pigeon's new nipple technology?
The Pigeon Nipple 3S Model mimics natural feeding, enhancing the baby feeding experience for parents and infants alike.
How is Pigeon supporting the environment?
Pigeon has reduced its carbon footprint significantly and has initiated programs such as tree planting and recycling to alleviate environmental impacts.
Who benefits from Pigeon's outreach programs?
Pigeon's programs support vulnerable groups including low birth weight infants and those with cleft lip and palate, providing medical and financial assistance.
What is the future direction for Pigeon in China?
Pigeon aims to strengthen its market presence and promote local innovation in maternal and infant care through its Shanghai research center.
