PickleJar Partners with Thompson Square for Exciting Campaign
GRAMMY-nominated duo teams up with PickleJar to launch a year-long digital and experiential campaign aimed at enhancing fan engagement.
PickleJar Entertainment Group, Inc. (OTC: PKLE), a leading music and entertainment software company based in Texas, has announced an exciting promotional partnership with the GRAMMY-nominated duo, Thompson Square. This collaboration kicks off a one-year integrated digital and experiential campaign designed to create a more engaging concert experience for fans during their tours in 2024 and 2025.
Launching in September 2024, the partnership will introduce a direct-to-fan initiative as part of the "Get on the Bus with Thompson Square" campaign. This effort aims to increase the artists' visibility in new markets while connecting with both long-time and new fans.
Through this collaboration, PickleJar and Thompson Square will work together to promote the upcoming Roots Tour to a combined audience of two million fans. The campaign will showcase exclusive artist content, regular contest giveaways, and select VIP experiences for participating fans. Marketing strategies will utilize various platforms, including PickleJar's app, active social media engagement, the nationally syndicated radio show "PickleJar Up All Night," and unique fan activations. These activations will feature a specially designed wrap for the artists’ tour bus, complete with “Enter to Win” QR codes that allow fans to share their images throughout the promotional period—an innovative approach in the music industry.
Kristian Barowsky, President of PickleJar, emphasized the personal nature of the partnership, stating, “At the very core of our business is to aggregate and accelerate the Artists’ direct relationship with their Fans. Now, we have unified the fan experience, enabling them to stay connected even after a show concludes, while Artists can truly own their Fans.” The partnership will also involve creating custom designs for Thompson Square's digital assets and limited-time merchandise.
Keifer Thompson of Thompson Square expressed his excitement about the collaboration, saying, “We are thrilled to be working with PickleJar to provide our fans with a once-in-a-lifetime experience. We want our fans to feel like they are on tour with us, offering them a glimpse into life on the bus. We aim to give back to our fans who have supported us over the years, with exclusive music, a guitar giveaway, and many more surprises that make this promotion truly unique.”
Fans will have the chance to win various promotional items, including a custom-made guitar that Thompson used during the tour. More details for fans will be shared in September 2024 via Thompson Square and PickleJar's social media channels, as well as through various media outlets.
About PickleJar Entertainment Group
PickleJar harnesses the power of shared entertainment experiences through a comprehensive suite of software and services designed to inspire creativity and elevate lives. Developed for a new era of social commerce, the company is committed to enhancing tools that unify fan engagement with emerging artists, mid-sized venues, and major global brands. By integrating secure payment technology, data intelligence, and content distribution, PickleJar offers innovative promotion programs for artists, venue-managed services, and a diverse array of mobile applications, creating a holistic view of how fans and patrons interact with the music and moments that matter most.
For more information, please visit www.picklejar.com.
Contact:
Anna Benson
8326188158
anna@picklejar.com
Frequently Asked Questions
1. What is the main objective of the partnership between PickleJar and Thompson Square?
The partnership aims to enhance fan engagement through a series of digital and experiential campaigns during their upcoming tours, using technology to create a more intimate concert experience.
2. What unique feature will be introduced during the "Get on the Bus with Thompson Square" campaign?
A standout feature will be custom-designed wraps for the artist’s tour bus, which will include QR codes that allow fans to contribute their pictures, adding a personal touch throughout the promotion.
3. How will the partnership benefit fans of Thompson Square?
Fans can look forward to exclusive content, contest giveaways, and VIP experiences, all designed to deepen the connection between the artists and their audience.
4. What promotional products can fans win?
Fans will have the opportunity to win various items, including a custom-made guitar used by Thompson during the tour, along with other exclusive merchandise.
5. Where can fans find more information about the campaign and upcoming events?
Additional details will be announced through Thompson Square and PickleJar's social media channels, with further updates expected in September 2024.
