Piana Sleep Welcomes Craig Leffew as Director of Sales
Craig Leffew is set to make a significant impact at Piana Sleep, a proud division dedicated to revolutionizing the mattress industry. With his extensive experience in the bedding market, Leffew will spearhead sales efforts for the innovative and sustainable Rinnovo mattress line. Reporting directly to Chris Henning, the Vice President of Business Development at Piana Sleep, Leffew brings a wealth of expertise.
Experience and Leadership
Leffew previously held the position of Director of Sales at GhostBed, a luxury mattress brand known for its commitment to quality and customer satisfaction. His background also includes a notable tenure at Koalafi, where he served as Vice President of Sales and gained valuable experience in the retail financing sector. Leffew spent an impressive seven years with Tempur Sealy International, focusing on elevating sales and market reach.
Positive Impact and Growth
Henning expressed enthusiasm about Leffew joining the team, emphasizing the advantage of having someone with Craig's accolades and established industry connections. His prowess is expected to enhance business development activities and propel Piana Sleep towards new heights.
Commitment to Innovation and Sustainability
In his own words, Leffew highlighted his excitement about joining a company that not only champions innovation but also leads in sustainable practices. He believes the work done at Piana Sleep can redefine industry standards, emphasizing both advancements in product quality and eco-friendliness.
The Rinnovo Mattress
The Rinnovo mattress is set to shift perceptions about sustainable luxury in the bedding industry. Piana Sleep is dedicated to providing customers with eco-conscious choices that do not compromise comfort. Under the guidance of Leffew, the company aims to offer retail brands an unparalleled sleeping experience, highlighting the importance of sustainability in today’s consumer landscape.
About Piana Sleep
Piana Sleep is at the forefront of a bedding industry revolution, utilizing sustainable materials and pioneering designs to elevate mattress performance. Their focus on a circular design ensures that mattresses remain in circulation as recycled materials, reducing environmental impact and keeping them out of landfills. Originating from a renowned family-owned Italian textile company with a rich legacy, Piana Sleep is committed to elevating comfort and transforming mattress design.
Frequently Asked Questions
What role will Craig Leffew have at Piana Sleep?
Craig Leffew is the new Director of Sales, focusing on driving sales for the innovative Rinnovo mattress line.
What is the Rinnovo mattress known for?
The Rinnovo mattress is designed to provide sustainable luxury, aligning with eco-conscious consumer demands.
Where did Craig Leffew work before joining Piana Sleep?
Before his role at Piana Sleep, Leffew worked as Director of Sales at GhostBed and was Vice President of Sales at Koalafi.
How does Piana Sleep prioritize sustainability?
Piana Sleep uses sustainable materials and a circular design philosophy to ensure mattresses are recyclable, reducing landfill waste.
What is Piana Sleep's mission?
Piana Sleep aims to revolutionize the mattress industry by delivering innovative and sustainable sleep solutions that enhance comfort and environmental stewardship.
