PetSmart's New Partnership with Edgard & Cooper
PetSmart is excited to announce a significant expansion in its premium pet nutrition lineup through a new partnership with General Mills. This collaboration introduces Edgard & Cooper, one of Europe's most rapidly growing premium pet food brands, to PetSmart stores across America and also online.
Introducing Edgard & Cooper
Edgard & Cooper's products have gained immense popularity with more than one million pets in Europe enjoying their nutritious offerings. Their complete dog food range is crafted from fresh meat recipes, steering clear of any meat meals, and packed with real fruits and vegetables. This launch answers the increasing demand from pet parents who seek high-quality, ethical food for their furry friends.
Meeting Customer Demands for Quality Nutrition
With a growing awareness of pet nutrition among owners, PetSmart seeks to fulfill the rising expectations for premium, healthy food alternatives. According to recent data, many pet parents are looking for products that offer superior nutrition, with over half of dog owners and nearly half of cat owners showing interest in premium options.
Erika Tervelt, PetSmart's vice president of consumables merchandising, shared, "As people become more selective about their diets, they are naturally adapting the same consciousness regarding their pets' food choices. Our partnership with General Mills allows us to offer a refreshing selection of innovative and high-quality pet food to meet these evolving needs."
Delicious and Nutritious Offerings
Edgard & Cooper offers a variety of pet foods that include both dry and wet formulas as well as healthy treats. These products are created with high-quality, fresh proteins like chicken and duck, complemented by brightly colored fruits and veggies. Moreover, they are designed to assist digestion and promote shiny coats, catering to pets of all breeds and ages.
The Significance of This Launch
Nicole Ayers, General Mills' business unit director for growth accelerators, expressed enthusiasm about this launch: "Introducing Edgard & Cooper in the U.S. through PetSmart marks a significant moment for our brand. We are eager to offer American pet parents nutritious recipes made with recognizable ingredients, similar to the positive reception it has received in Europe. Combining General Mills' scale with PetSmart's extensive reach, alongside our innovative marketing, we are set to redefine premium pet nutrition in households across the nation."
Where to Find Edgard & Cooper Products
Pet parents can now find Edgard & Cooper's premium selections in PetSmart stores, as well as online, allowing for easy access to high-quality nutrition for their pets.
About PetSmart
PetSmart is recognized as the leading omni-channel pet retailer, dedicated to enhancing the joy of pet ownership. With around 1,700 stores spanning North America, their assortment includes top-notch pet care products and exclusive brands. Shopping options are flexible and convenient, with features such as same-day delivery, in-store pickup, and expert services like grooming, veterinary care, and training.
PetSmart Charities
The retailer, along with PetSmart Charities, remains committed to making a positive impact in local communities, having successfully placed over 11 million pets in loving homes through in-store adoption programs.
Frequently Asked Questions
What new brand has PetSmart partnered with?
PetSmart has partnered with Edgard & Cooper, a fast-growing pet food brand from Europe.
What type of products does Edgard & Cooper offer?
They offer a range of dog food options including dry and wet food along with nutritious treats made from fresh ingredients.
Why is this partnership significant for PetSmart?
This partnership allows PetSmart to provide high-quality, ethical nutrition options that meet the increasing demands of pet parents.
Where can customers buy Edgard & Cooper products?
Products are available in PetSmart stores and can also be found online for convenience.
What is PetSmart's commitment to animal welfare?
PetSmart is dedicated to supporting pet adoptions through its Charities program, which has helped millions of pets find homes.
