Pet Valu's Generous Contributions to Animal Welfare
Pet Valu, the premier specialty pet retailer in Canada, has made substantial waves in the animal welfare community. Recently, the company unveiled its impressive achievement, surpassing $4.3 million in financial and product donations through its beloved initiative, Companions for Change. This tremendous support is aimed at enhancing the lives of countless animals and their caretakers across Canada.
A Reason to Celebrate
Tanbir Grover, the Chief Marketing and Digital Officer at Pet Valu, expressed immense gratitude toward the dedicated pet lovers, franchisees, and vendors whose kindness has facilitated this milestone. "Thanks to their ongoing support, we’ve amassed almost $37 million since our program's inception in 2010, which has enabled us to support Canadian animal rescues and shelters entirely," he shared with pride. This financial aid is crucial as it allows various organizations to continue their essential work.
Emergency Assistance During Natural Disasters
The challenges faced by animal shelters this year have been significant, particularly with the widespread wildfires and floods. The Companions for Change program actively responded to these emergencies by providing essential supplies, including food, bowls, collars, and crates to local animal organizations aiding displaced pets and their owners. Notable contributions were delivered to the Animal Food Bank, Canadian Disaster Animal Response Team (CDART), Steinbach Animal Rescue, and the Ontario SPCA to ensure that animals received immediate care and support in times of crisis.
Large-Scale Sponsorship Initiatives
In alignment with its mission to support local communities, Pet Valu has committed more than $450,000 in 2025 toward larger sponsorships for impactful animal welfare projects. Among these are three mobile units that include a vet clinic for the Coastal Animal Rescue & Education Network Society on Vancouver Island, a transport bus for Just Four Paws Rescue Society, and a transport van for Restigouche County SPCA in New Brunswick. These resources are vital for enhancing service delivery and ensuring that more animals receive care.
Support for Dog Guides and Local Shelters
Pet Valu's partnership with the Lions Foundation of Canada Dog Guides exemplifies its commitment to enhancing the lives of animals. The company's sponsorship of events like the Pet Valu Walk for Dog Guides plays a significant role in training and placing these essential service animals for individuals living with disabilities, free of charge. Furthermore, this initiative extends to providing food for approximately 200 dogs and puppies in training.
Caring for Pets in the Community
Recognizing the importance of local shelters, Pet Valu also facilitates in-store adoption events to connect homeless pets with loving families. Since 2010, this initiative has led to over 53,000 pet adoptions, including more than 1,500 in just the past year. This dedication demonstrates the company’s understanding of the profound impact that local animal organizations have on the lives of these animals.
Community-Driven Fundraising Activities
The success of the Companions for Change program can largely be attributed to its community-driven fundraising efforts. Key events, such as Pet Appreciation Month in June and Companions for Change month in October, encourage pet lovers to contribute by purchasing Pet Appreciation Watches, making custom donations, or rounding up their purchase totals at checkout. Notably, this year's Pet Appreciation Month saw an all-time high of over $2.3 million raised, underscoring the community’s dedication to supporting animal welfare.
Giving Back During the Holidays
As the holiday season approaches, Pet Valu introduces a ‘give-what-you-can’ calendar for customers to further enhance the reach of their charitable efforts. This unique initiative allows pet lovers to donate to the Companions for Change program with every calendar purchase, ensuring that the aid continues throughout the festive season. It’s an excellent opportunity for community members to contribute to a cause that profoundly impacts the lives of pets and their owners.
Connecting with Pet Valu
As Canada's foremost pet supply retailer, Pet Valu stands committed to assisting those furry friends in need. With over 800 locations across the country, customers can expect a vast range of high-quality products, knowledgeable service, and engagement in improving animal welfare. The support from the community not only sustains Pet Valu’s mission but also helps forge lasting relationships between shoppers and their local shelters.
Frequently Asked Questions
What is the Companions for Change program?
Companions for Change is a philanthropic initiative by Pet Valu that supports animal rescues and shelters through fundraising and donations of essential supplies.
How much has Pet Valu raised in 2025?
Pet Valu has raised over $4.3 million in monetary and product donations for animal organizations in 2025.
What types of donations are provided to animal organizations?
The donations include pet food, essential supplies, and emergency aid during disasters such as wildfires and floods.
How does Pet Valu support Dog Guides?
Pet Valu sponsors training and placement programs for Dog Guides, ensuring that individuals with disabilities receive these service animals at no cost.
How can I get involved with Pet Valu’s initiatives?
You can participate by shopping at Pet Valu, contributing to their fundraising events, or adopting pets during their in-store adoption events.
