Performance Brokerage Facilitates Transition of Freedom Harley-Davidson
Performance Brokerage Services, a leader in dealership buy-sell transactions, recently facilitated the transfer of ownership of Freedom Harley-Davidson. This well-known dealership has now moved from the hands of Mike and Brett Bruno to Steven Towers.
Experienced Leadership Hands Over the Reins
Mike Bruno, with over 30 years in the automotive field and a lifelong Harley-Davidson aficionado, ran Freedom Harley-Davidson with his son, Brett. Together, they cultivated a dealership centered on customer satisfaction and community support within the Harley-Davidson family.
Performance Brokerage's Proven Track Record
Over the past five years, Performance Brokerage Services has brokered nearly 400 dealership sales, earning the reputation as North America's leading dealership brokerage firm. The dedicated team for this sale included George C. Chaconas, Senior Partner, along with partners Courtney A. Bernhard and Juan C. Pardo, all of whom played strategic roles in the advisory capacity.
Client Trust and Industry Expertise
George Chaconas expressed his appreciation, stating, "We were honored to represent Mike Bruno in the sale of Freedom Harley-Davidson. Having built a relationship with Mike over several years, it was gratifying to help him and his son Brett with this transition. Thanks to my partners, we efficiently managed this deal, and we look forward to supporting Steven’s ventures as he continues to grow with the brand."
The New Owner's Journey
Steven Towers, who has amassed over ten years of experience in the automotive industry, shares a profound affinity for Harley-Davidson. His business journey began in 2023 when he acquired his first dealership, Boneyard Harley-Davidson in Winterville, North Carolina. Following that, he expanded his holdings to include Frontier Harley-Davidson in Lincoln, Nebraska, and more recently, the Historic Harley-Davidson in Topeka, Kansas, along with Harley-Davidson of Carroll in Iowa, culminating with Freedom Harley-Davidson in Baton Rouge.
Future Plans for Freedom Harley-Davidson
With the acquisition completed, Freedom Harley-Davidson is set to be renamed Towers' Baton Rouge Harley-Davidson. This rebranding will utilize the existing location at 5853 Siegen Lane, ensuring continuity for longtime customers while welcoming new ones.
About Performance Brokerage Services
Performance Brokerage Services, Inc. stands as the highest volume dealership brokerage in North America, specializing in the acquisition and sale of a wide array of dealerships, including automotive, RV, commercial truck, and powersports outlets.
With over three decades of industry expertise and an impressive 90% closing rate, they continue to build a reputation centered on integrity and professionalism.
The company offers a distinct approach, providing complimentary valuations without upfront fees or retainers, charging clients only upon successful transaction closure.
Based in Irvine, California, and supported by 12 regional offices in the United States and Canada, they offer national visibility coupled with local representation.
By leveraging extensive networks of industry-related attorneys, accountants, and a pool of registered buyers, Performance Brokerage Services stands out as a trusted partner for clients seeking to buy or sell dealerships.
Frequently Asked Questions
What is Performance Brokerage Services known for?
Performance Brokerage Services is recognized as North America's highest volume dealership brokerage firm specializing in dealership buy-sell activities.
Who were the advisors for the Freedom Harley-Davidson sale?
The sale of Freedom Harley-Davidson was exclusively advised by George C. Chaconas, Courtney A. Bernhard, and Juan C. Pardo from Performance Brokerage Services.
What is the background of Mike Bruno?
Mike Bruno has over 30 years of experience in the automotive industry and is an avid Harley-Davidson enthusiast, having operated Freedom Harley-Davidson with his son.
What changes will occur at the dealership post-sale?
After the acquisition, Freedom Harley-Davidson will be renamed Towers' Baton Rouge Harley-Davidson and will continue operating in its current location.
How does Performance Brokerage Services approach dealership sales?
The firm offers complimentary valuations and charges a success fee only upon the successful completion of a transaction, ensuring no upfront costs for clients.
