PBS Reno and Sinclair Unveil New ATSC 3.0 Channel for Viewers

Introduction to KNPB-VC

PBS Reno, in collaboration with Sinclair Broadcast Group, is thrilled to announce the launch of KNPB-VC, a virtual ATSC 3.0 channel that broadcasts on virtual channel 5-11. This launch represents a significant step forward in PBS Reno's commitment to delivering high-quality programming in the evolving landscape of television technology.

Impact of NEXTGEN TV

Transforming the Viewing Experience

KNPB-VC not only offers access to PBS Reno's main programming but also enhances the audience's experience by adopting NEXTGEN TV, also known as ATSC 3.0. This technology provides viewers with exceptional picture quality through Advanced HDR by Technicolor, along with immersive audio that brings a cinematic feel to home viewing.

Accessible Programming

The new virtual channel mirrors the content available on PBS Reno’s main channel but adds value for viewers with NEXTGEN-enabled TVs. These innovative channels broadcast their content directly over-the-air, making it easy for residents to tune in through their smart TVs. They can access KNPB-VC effortlessly, without needing additional equipment.

Rescanning Your TV

To start enjoying KNPB-VC, viewers may need to rescan their televisions. This process can typically be done by locating the "Channel Scan" or "Auto-Tune" feature within the TV’s settings menu. This simple action allows them to tap into advanced broadcasting capabilities.

Commitment to Digital Transformation

PBS Reno is joining a growing trend among local stations nationwide that are embracing NEXTGEN Broadcast Service as a means of enhancing both local and national programming. With the launch of KNPB-VC, the station showcases its dedication to modernizing public broadcasting by leveraging new technologies that ultimately benefit its audience.

Collaboration with Sinclair and APTS

Previously, Sinclair and the America’s Public Television Stations (APTS) made a strategic announcement regarding the free provision of ATSC 3.0 channel carriage to member stations in Sinclair markets. This move not only introduces viewers to new content but also marks the third ATSC 3.0 launch in the nation under this forward-looking collaboration.

Statements from Leaders

Kurt Mische, President and CEO of PBS Reno, expressed enthusiasm about this partnership, stating, "This innovative technology will allow viewers throughout our expansive coverage area to enhance their viewing experience. It is an exciting step in extending our service to the community."

Kate Riley, President and CEO of APTS, acknowledged the significance of KNPB-VC by saying, "We congratulate PBS Reno and Sinclair on this new virtual ATSC 3.0 channel, as it will undoubtedly enhance the public television services relied upon by the Reno community. This new technology brings public broadcasting into a brighter future."

Rob Weisbord, Sinclair’s Chief Operating Officer, added, “Partnering with public broadcasting entities helps demonstrate the power and potential of NEXTGEN TV. Our collaboration aims to continue advancing this technology for the viewers’ benefit.”

About PBS Reno

PBS Reno has established itself as a crucial media outlet for more than 540,000 monthly viewers spanning northern and central Nevada as well as northeastern California. The station offers a variety of programming across multiple platforms, ensuring engaging content reaches a diverse audience. PBS Reno presents nationally acclaimed programming and locally-produced segments through its various channels, including PBS Reno 5.1, Reno Create 5.2, and PBS KIDS on PBS Reno 5.3, alongside its presence on digital platforms.

About Sinclair Broadcast Group

Sinclair Broadcast Group operates across numerous markets with 185 television stations affiliated with major networks. As a diversified media company, Sinclair not only offers local news and sports but also operates multiple channels, including Tennis Channel and various multicast networks. Sinclair’s commitment to innovation ensures their programming is accessible through various platforms, showcasing their dedication to enhancing viewer experiences.

About America’s Public Television Stations

APTS is a key player in the public broadcasting landscape, ensuring member stations can provide vital educational resources and community connections. Their efforts strengthen the public television network, aligning closely with the mission to serve and improve communities across the nation.

Frequently Asked Questions

What is KNPB-VC?

KNPB-VC is a new virtual ATSC 3.0 channel launched by PBS Reno, broadcasting on virtual channel 5-11, providing enhanced television programming.

How does ATSC 3.0 improve viewing experience?

ATSC 3.0 leverages over-the-air broadcasting with internet technology to offer higher video quality, immersive audio, and enhanced accessibility features.

Do I need to rescan my TV to access KNPB-VC?

Yes, to access KNPB-VC, viewers may need to perform a channel scan on their televisions to tune into the new channel.

What types of programming are available on KNPB-VC?

KNPB-VC offers programming similar to PBS Reno’s main channel but with the added benefits of NEXTGEN technology, including advanced features for viewers.

What is the significance of this launch for PBS Reno?

This launch represents PBS Reno's ongoing commitment to adopting new technologies, enhancing the viewing experience for its community, and modernizing public broadcasting.

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