Paulina Porizkova's Exciting Return to Estée Lauder
Estée Lauder has made a remarkable announcement that actor and renowned anti-ageism activist Paulina Porizkova is returning to the brand as its Global Brand Ambassador. Porizkova’s remarkable journey with Estée Lauder began back in 1988 and lasted until 1995, during which she became a prominent figure in the beauty industry, appearing in iconic campaigns that showcased her unique charm and beauty.
A New Partnership with a Purpose
This revival of their partnership isn’t just another modelling gig; it's a profound collaboration centered on redefining the standards of beauty. Porizkova brings an authenticity to discussions around aging, beauty, and self-worth, and she plans to harness her influence to encourage women globally to value themselves and embrace their beauty regardless of age.
Empowering Through Authenticity
“Over the last 30 years, I have become a woman who has a voice, strong opinions, and an even stronger sense of self,” Paulina expressed. She welcomed this opportunity with Estée Lauder, emphasizing that it is not merely about representing a brand; it's about fulfilling a deeper purpose. “This time, it’s an opportunity to be exactly who I am and to celebrate the power and possibilities that come with age,” she added.
Celebrating pro-ageing Values
Porizkova will endorse skincare and makeup products that resonate with her beliefs, fostering meaningful discussions and building a community that embraces topics she is passionate about: aging gracefully and celebrating true beauty.
A Milestone for Estée Lauder
Justin Boxford, the Global Brand President of Estée Lauder, emphasized the significance of this partnership, stating, “Today marks a milestone moment for the brand. We are excited to welcome Paulina back into the Estée Lauder family as not just a spokesmodel, but a role model.” Her authenticity has the potential to revitalize the conversation around aging, and Estée Lauder aims to amplify her inspiring message.
Upcoming Campaigns and Collaborations
Porizkova’s inaugural campaign is anticipated to take the spotlight in Spring 2025, showcasing the Revitalizing Supreme+ series through diverse platforms including print, digital advertising, and in-store promotions. She will join an impressive roster of global talent representing Estée Lauder, which includes notable figures such as Ana de Armas, Karlie Kloss, and Imaan Hammam.
About Paulina Porizkova
Paulina Porizkova has had a dynamic career; originally hailing from Czechoslovakia, she first made waves as a model by gracing the cover of the Sports Illustrated swimsuit issue in 1984. Recognized as one of the world's top models in the late '80s, she became synonymous with Estée Lauder. Throughout her career, Porizkova has appeared in numerous films and television shows while also contributing to the literary world with her novels, including A Model Summer and No Filter: The Good, the Bad, and the Beautiful.
About Estée Lauder
Estée Lauder, the flagship brand of The Estée Lauder Companies Inc., was founded by Estée Lauder herself, a pioneering female entrepreneur. Today, it stands as a beacon of innovation and sophistication in skincare and makeup, continually recognizing and addressing the evolving needs and desires of women. Engaging with consumers across over 150 countries, Estée Lauder maintains a powerful and authentic dialogue through various channels and emphasizes the importance of their relationships and community engagement.
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Frequently Asked Questions
Who is Paulina Porizkova?
Paulina Porizkova is a Czech-born model, actress, and author known for her past work as a spokesmodel for Estée Lauder and her advocacy against ageism.
What is her role at Estée Lauder?
Porizkova has returned to Estée Lauder as their Global Brand Ambassador, focusing on promoting pro-aging skincare and makeup products.
When will her first campaign launch?
Her first campaign is set to launch in Spring 2025, featuring products from Estée Lauder’s Revitalizing Supreme+ line.
What are the key values Porizkova supports?
She promotes self-acceptance, empowerment, and the celebration of beauty at any age, challenging traditional beauty standards.
Who else is part of Estée Lauder's global talent roster?
Estée Lauder’s roster includes other prominent models and talents such as Ana de Armas, Karlie Kloss, and Imaan Hammam, among others.
