PATRÓN® Tequila Celebrates Its Role in Music with Grammy Awards
PATRÓN® Tequila, renowned as the world's number one super-premium tequila, is thrilled to announce its new partnership with the Grammy Awards as the Official Tequila Partner. This inaugural collaboration is set to recognize and celebrate the relentless pursuit of musical excellence and artistic greatness that both PATRÓN and the Recording Academy embody.
Elevating the Grammy Experience
Throughout Grammy Week, PATRÓN is excited to introduce a series of immersive experiences designed to celebrate Music's Biggest Night®. The partnership will feature PATRÓN's presence at key Recording Academy events, VIP hospitality opportunities, and highlight the debut of "The Golden Record" as the official cocktail of the Grammy Awards.
The Legacy of PATRÓN in Music
Over the years, PATRÓN has cultivated a rich cultural legacy in the music industry. The tequila brand has been mentioned in over 400 songs and recognized as a symbol of success across diverse music genres. From its solid reference in hip-hop to its continuous support of Latin musicians and emerging artists, PATRÓN has remained a cherished presence, whether in the studio or on stage. This strong history of backing artists aligns perfectly with the values represented by the Grammy Awards.
Celebrating the Partnership
"We are truly honored to initiate our journey as the Official Tequila Partner of the Grammy Awards," stated D-J Hageman, Vice President of USA at PATRÓN. "This prestigious event captures the essence of music, and PATRÓN stands ready to celebrate alongside the phenomenal artists who contribute to its vibrancy. From the glamour of the red carpet to the excitement backstage, our partnership with the Recording Academy positions us to toast the creativity and passion that characterize such a remarkable evening in music history."
In celebration of this unique collaboration, PATRÓN is proud to unveil the official cocktail for the 2026 Grammy Awards—the Golden Record. This delightful drink is crafted in partnership with award-winning mixologist Daniel Gonzalez from Licorería Limantour in Mexico City. The Golden Record features PATRÓN EL ALTO, a luxurious blend of Extra Añejo, Añejo, and Reposado tequilas, embodying the very essence of PATRÓN's commitment to exceptional quality.
A Taste of the Golden Record
The Golden Record cocktail seamlessly blends various ingredients, including:
- 1.5 oz PATRÓN EL ALTO Tequila
- 1 oz Prosecco
- 0.5 oz Fino Sherry Tio Pepe
- 2 oz Pear cordial
- Dash of Bergamot Bitters (Scrappy Bitters)
- Garnish: 3 Slices of Red Grapes
A Robust Presence Throughout Grammy Week
PATRÓN's involvement doesn't stop with just the cocktail. Throughout Grammy Week, tequila enthusiasts can look forward to:
- A PATRÓN bar at Grammy House, an immersive event celebrating the music community.
- PATRÓN showcased at major Recording Academy events, such as MusiCares® Person of the Year and Recording Academy® Honors, where bespoke PATRÓN cocktails will be served.
- A unique opportunity for Grammy Award winners to celebrate backstage with PATRÓN EL ALTO at the exclusive Reaching New Heights Bar in the Media Centre.
- Fans can watch a behind-the-scenes interview featuring accomplished Grammy-award winning DJ Kaytranada discuss his artistic journey over a refreshing PATRÓN cocktail.
Join the Celebration
As millions around the globe tune in to the 2026 Grammy Awards, PATRÓN invites everyone to partake in the excitement by raising a glass of one of our signature cocktails to honor the artists shaping culture with their craft. PATRÓN is not just tequila; it is a celebration of artistry, passion, and excellence.
About PATRÓN Tequila
PATRÓN Tequila is crafted with meticulous attention to detail, from hand-harvesting the finest 100% Weber Blue Agave to traditional distillation processes. Despite its growth into a globally recognized luxury spirit, PATRÓN remains dedicated to producing its tequila in small batches exclusively in the Highlands of Jalisco, Mexico. The commitment to quality and craftsmanship ensures that each bottle embodies the essence of PATRÓN's rich legacy in both luxury spirits and the music industry.
Frequently Asked Questions
What is PATRÓN's role in the Grammy Awards?
PATRÓN is the Official Tequila Partner for the Grammy Awards, celebrating excellence in music and introducing the Golden Record cocktail.
What is the Golden Record cocktail?
The Golden Record is the official cocktail of the 2026 Grammy Awards, crafted with PATRÓN EL ALTO Tequila and other premium ingredients.
How long has PATRÓN been involved in music?
PATRÓN has a rich legacy in music, being featured in over 400 songs and recognized as a symbol of success across genres.
Who collaborated with PATRÓN on the Golden Record cocktail?
Award-winning mixologist Daniel Gonzalez from Licorería Limantour in Mexico City collaborated with PATRÓN to create the Golden Record cocktail.
How can fans celebrate during Grammy Week?
Fans can join the celebration by enjoying PATRÓN cocktails at events and cheering for their favorite artists during the Grammy Awards.
