Parks Associates Introduces a New Strategic Consulting Unit
International research firm Parks Associates has announced the launch of its Strategic Consulting Unit. This initiative is set to bolster the company's capabilities in providing tailored insights and strategies targeted towards clients in the consumer and business technology sectors.
A New Approach for the Technology Ecosystem
Elizabeth Parks, President and CMO of Parks Associates, emphasized that the new consulting service aims to support the many companies operating across the connected home and business ecosystems. With nearly four decades of experience, Parks Associates is uniquely positioned to assist clients in navigating market disruptions while identifying potential growth opportunities.
Refining Competitive Strategies
The newly established consulting unit is designed to help organizations strengthen their competitive positioning, improve go-to-market strategies, and refine both product and service offerings. Parks Associates will utilize its comprehensive data and in-depth analysis to provide businesses with essential business and marketing intelligence relevant to key areas, such as broadband, mobile technologies, smart home solutions, streaming services, connected health, energy management, and multi-family property technologies.
Consulting Strategy Unit Services
The Consulting Strategy Unit offers a variety of services, including:
- Technology Assessments: In-depth evaluations of emerging technologies, including market size and potential.
- Custom Market Analysis: Customized insights targeting client-specific challenges and opportunities.
- Strategic Planning: Comprehensive strategies that draw from data insights and trends.
- Competitive Benchmarking: Analysis of market position, key differentiators, and dynamics.
- Workshops and Training: Educational sessions to equip teams with essential market knowledge.
- Marketing and PR Guidance: Advisory on corporate strategies and recommendations.
Leveraging Extensive Research Coverage
Parks Associates’ extensive research coverage across consumer and business technologies reinforces these new consulting offerings. The firm has a robust network within the industry through executive events, putting them in a unique position to deliver significant strategic consulting services.
Meeting the Complex Needs of Technology Companies
As stated by Jennifer Kent, VP of Research, the technology landscape is evolving rapidly, and businesses require more than just data; they need independent insights that can produce tangible results. By merging unparalleled research capabilities with strategic consulting, Parks Associates empowers clients to elevate their business performance.
Get in Touch with Parks Associates
For more insights and information about this new service, you can visit Parks Associates' official website. Companies interested in scheduling an interview with an analyst can reach out directly to Mindi Sue Sternblitz-Rubenstein.
About Parks Associates
Parks Associates is a woman-founded and certified business renowned for its market research and consulting expertise in emerging consumer technology products and services. Since 1986, the company has offered business intelligence and research services through proprietary methodologies honed over decades, including conducting quarterly surveys among 10,000 internet households.
The organization’s expertise encompasses numerous industries, such as home security, streaming video, broadband, digital media, gaming, Wi-Fi, connected health, and energy management. Every year, Parks Associates facilitates thousands of industry leaders' interactions through webinars and prominent annual events.
Frequently Asked Questions
What is the main purpose of the new Strategic Consulting Unit?
The unit aims to provide tailored insights and strategies to enhance business goals for clients in the technology sector.
How long has Parks Associates been in operation?
Parks Associates has been operational since 1986, gaining nearly forty years of experience in market research.
What types of services does the Consulting Strategy Unit offer?
The unit provides technology assessments, custom market analysis, strategic planning, competitive benchmarking, workshops, and marketing guidance.
Who can benefit from Parks Associates' consulting services?
Companies in the consumer and business technology landscapes seeking strategic insights and tailored solutions can benefit from these services.
How can I contact Parks Associates for further information?
You can reach out to Parks Associates through their official website or by contacting Mindi Sue Sternblitz-Rubenstein directly for interviews.
