Exciting New Drinks Collaboration at SONIC
SONIC Drive-In, known for its diverse drink offerings, has entered into a delightful collaboration with pop culture icons Paris Hilton and Nicole Richie. This partnership introduces an enticing new beverage menu, aptly named SONIC Iconic Drinks by Paris and Nicole. This initiative not only showcases the brand’s innovative spirit but also gives fans a taste of the vibrant personalities of these two stars.
Introducing The New Signature Drinks
The new menu features two distinct drinks created by the duo: The Paris and The Nicole. Available nationwide for $3.99, these drinks are crafted to reflect the larger-than-life personas of Paris and Nicole.
The Nicole
The Nicole is a creamy, berry-infused beverage that combines rich Dr Pepper® with sweet cream, vanilla essence, and the freshness of real strawberries. This delightful creation is topped off with whipped cream and even more strawberries, making it a real treat.
The Paris
The Paris drink, on the other hand, is an adventure in fruity flavors. It features the carbonation of Sprite® combined with dragon fruit flavor and real lemon and lime juice, culminating in a refreshing tonic adorned with whipped cream and NERDS® Candy. Both drinks aim to combine fun with flavor in a uniquely memorable way.
A Fun and Creative Campaign
The promotion accompanying this launch features Paris and Nicole visiting a SONIC location to sample their drinks. Throughout this playful scenario, the pair engages in a humorous brainstorming session to name their drinks, leading to the realization that the best names are their own—their legacy personified.
Quotes from Paris and Nicole
Reflecting on the partnership, Paris Hilton remarked, “We have a long history with SONIC, it was actually our very first job, so it only made sense that it adds two drinks to its menu that celebrate us.”
Nicole Richie added, “We had a blast partnering with SONIC and bringing these drinks to life and coming up with something that reflects our personalities. When we thought about what’s truly iconic, it was clear—it’s us, Paris and Nicole!”
Statement from SONIC
Ryan Dickerson, Chief Marketing Officer at SONIC, expressed enthusiasm about the collaboration: “We’re beyond excited to team up with Paris and Nicole to offer a truly fun and memorable beverage experience. They’ve been a part of pop culture history, and SONIC history, for so long, and they are legit SONIC fans, so it was a no brainer to partner with them to bring these iconic drinks and campaign to life.”
A Nostalgic Yet Modern Campaign
The vibrant advertising campaign will be widely showcased across various platforms, ensuring that fans can enjoy the whimsical energy that encapsulates the legacy of Paris and Nicole at SONIC since their initial appearance in 2003. This fresh approach aims to resonate with both longtime fans and new audiences alike.
Availability
The SONIC Iconic Drinks by Paris and Nicole menu will be available for a limited time. Fans craving these unique concoctions can find them at participating SONIC locations nationwide, starting right away.
About SONIC
Founded in 1953, SONIC has grown to become the largest drive-in restaurant brand in the United States, operating over 3,500 locations across 47 states. As part of the Inspire Brands family of restaurants, SONIC continues to innovate, offering a range of delicious food and drink options to satisfy every customer's cravings.
Frequently Asked Questions
What are the names of the new drinks launched by SONIC?
The new drinks are called The Paris and The Nicole, celebrating the personalities of Paris Hilton and Nicole Richie.
How much do the new drinks cost?
Both drinks are priced at $3.99 for a medium size at SONIC locations.
What are the main flavors in The Nicole drink?
The Nicole features flavors like Dr Pepper®, sweet cream, vanilla, and real strawberries.
How is The Paris drink characterized?
The Paris is fruity and refreshing, combining the tastes of Sprite®, dragon fruit flavor, and real lemon and lime.
When did the new drinks become available?
The SONIC Iconic Drinks by Paris and Nicole are available for a limited time starting now at SONIC locations.
