Pappas Restaurants Expands Reach Through Strategic Acquisition
Beloved Texas-Based Family-Owned Restaurant Group Prevails at Auction for Iconic Tex-Mex Brand
Pappas Restaurants is proud to announce it was selected as the prevailing bidder during the auction of On The Border Mexican Grill & Cantina. The transaction, which is subject to court approval, is expected to reach completion in the near future.
Combining Two Iconic Brands
This acquisition will unite two prominent Texas-based culinary brands and broaden Pappas' footprint in the Tex-Mex scene by adding a nationally recognized concept that excels in providing bold flavors at accessible prices. On The Border's focus on value aligns perfectly with Pappasito's Cantina, which is well-known for its use of fresh ingredients, sizzling fajitas, handcrafted margaritas, and a vibrant atmosphere. Together, these brands will empower Pappas Restaurants to cater to a more diverse clientele across various markets.
Emphasizing Commitment to Quality
Mike Rizzo, CEO of Pappas Restaurants, expressed enthusiasm about the merger, stating, "We are excited to welcome On The Border to the Pappas family. This brand has a rich history and loyal following, and we see tremendous opportunity to invest in its future. Our shared Texas roots and passion for hospitality make this a seamless fit."
Pappas Restaurants brings decades of valuable experience operating successful restaurant concepts. The company plans to implement its well-established operational methods and a strong emphasis on hospitality to enhance On The Border locations. Customers can look forward to a guest experience at On The Border that retains its lively and inviting atmosphere, which both brands are celebrated.
Future Enhancements for On The Border
Chris Pappas, co-owner of Pappas Restaurants, stated, "On The Border has always shone for its energetic vibe and bold flavors—it's a brand we have admired for years. This acquisition provides us with the opportunity to share our passion for Tex-Mex with an even broader audience, and we are eager to build upon what makes both brands exceptional."
Pappas Restaurants will investigate various avenues to improve On The Border's menu, service processes, and customer experience while honoring the brand's legacy and beloved offerings. The shift will be driven by a steadfast commitment to quality, hospitality, and a love for Tex-Mex cuisine.
About Pappas Restaurants
Based in Houston, Pappas Restaurants is a family-owned and operated culinary group that boasts a collection of iconic brands, including Pappadeaux Seafood Kitchen, Pappasito's Cantina, Pappas Bar-B-Q, and Pappas Bros. Steakhouse. Renowned for its meticulous attention to detail, high-quality ingredients, and sincere hospitality, Pappas Restaurants has earned a national reputation for excellence in the hospitality industry. For more information, please visit pappas.com.
About On The Border
Founded in 1982, On The Border Mexican Grill & Cantina has been delighting customers with practical Tex-Mex cuisine for more than forty years. Recognized for its mesquite-grilled fajitas, handcrafted margaritas, and vibrant restaurant ambiance, the brand quickly established itself as a favorite among casual dining establishments. At its height, On The Border boasted over 150 restaurants nationwide and internationally. Currently, the brand operates 60 company-owned locations across 18 states and interacts with 20 franchise locations in the U.S. and South Korea.
Frequently Asked Questions
What is the significance of this acquisition for Pappas Restaurants?
This acquisition allows Pappas Restaurants to expand its presence in the Tex-Mex market by incorporating On The Border, a well-loved brand with a rich history.
How will the acquisition affect the customer experience at On The Border?
Customers can expect enhanced service and menu options while still enjoying the lively atmosphere and offerings that On The Border is known for.
Who are the key figures involved in this transaction?
Mike Rizzo, the CEO of Pappas Restaurants, and Chris Pappas, co-owner, highlight their commitment to maintaining the brand's heritage while pushing for growth.
What are Pappas Restaurants' goals with this acquisition?
Pappas aims to modernize On The Border's locations and strengthen its operations while celebrating Tex-Mex cuisine.
When is the anticipated completion of the acquisition?
The transaction is subject to court approval and is expected to close shortly.
