Pandora Expands Share Buyback Initiative
On February 5, 2025, Pandora announced a significant share buyback program as part of its strategy to solidify its market position. This initiative aligns with Regulation (EU) No 596/2014, which governs market conduct across Europe. The aim of this program is to effectively reduce Pandora's share capital while simultaneously addressing obligations arising from its employee incentive schemes.
Details of the Buyback Program
According to the announcement, Pandora plans to repurchase shares amounting to a maximum of DKK 4.0 billion, with the repurchase window commencing on February 6, 2025, and concluding by January 30, 2026. Initial steps of the buyback involve a tranche worth up to DKK 1.3 billion initiated on February 6, 2025, concluding by June 6, 2025. Notably, Pandora has assigned BNP as the lead manager for the subsequent tranche of DKK 1.35 billion, set to begin on June 10, 2025, and conclude no later than October 3, 2025.
Transaction Summary
So far, the company has executed several buyback transactions:
Here is a quick overview of the completed transactions, which provide details on the number of shares repurchased, their average purchase prices, and transaction values:
- Accumulated shares bought back to date: 1,661,754
- Total transaction value: DKK 1,843,295,566
In a series of transactions spanning July 14, 2025, to July 18, 2025, the details include:
- July 14: 45,000 shares at an average price of 1,032.18 DKK (Total: 46,448,006 DKK)
- July 15: 26,000 shares at 1,028.24 DKK (Total: 26,734,357 DKK)
- July 16: 22,000 shares at 1,035.38 DKK (Total: 22,778,406 DKK)
- July 17: 19,000 shares at 1,049.33 DKK (Total: 19,937,311 DKK)
- July 18: 12,000 shares at 1,052.69 DKK (Total: 12,632,226 DKK)
- Accumulated shares as of current: 1,785,754
- Current total transaction value: DKK 1,971,825,872
At this moment, Pandora holds a total of 2,068,104 treasury shares, which amounts to 2.6% of the company’s total share capital.
Sustainability Commitment
In line with its commitment to sustainability, Pandora not only focuses on jewelry but also emphasizes the importance of eco-friendly practices. The brand is recognized as the world’s largest jewelry name, specializing in high-quality luxury accessories. With their headquarters situated in Copenhagen, Denmark, Pandora employs approximately 37,000 individuals globally. What’s even more impressive is that all jewelry is crafted using recycled silver and gold. This approach aligns with the company’s broader mission to halve greenhouse gas emissions across its value chain by 2030.
The Market Presence
Pandora boasts a remarkable retail presence, operating over 6,800 points of sale across more than 100 countries, which includes approximately 2,700 concept stores. The company recorded a notable revenue of DKK 31.7 billion in 2024, highlighting its strong market performance. This diverse market presence underlines Pandora's substantial influence and commitment to accessible luxury.
Contact Information
To learn more about Pandora, individuals are encouraged to reach out to:
Investor Relations:
BILAL AZIZ
SVP, Investor Relations & Treasury
Contact: +45 3137 9486
Email: biazi@pandora.net
Corporate Communications:
JOHAN MELCHIOR
VP, Media Relations & Public Affairs
Contact: +45 4060 1415
Email: jome@pandora.net
For additional queries regarding investor relations, please get in touch with
ADAM FUGLSANG
Director, Investor Relations
Contact: +45 6167 7425
Email: adfug@pandora.net
Frequently Asked Questions
What is the purpose of Pandora's share buyback program?
The program aims to reduce share capital and fulfill obligations from incentive schemes.
How much is Pandora planning to repurchase in total?
Pandora's total buyback amount is set to reach a maximum of DKK 4.0 billion.
Who has been appointed as the sole lead manager for the buyback?
BNP has been appointed as the sole lead manager for one of the tranches of the buyback.
What percentage of the company’s share capital do the treasury shares represent?
The treasury shares currently account for 2.6% of Pandora's share capital.
How does Pandora ensure sustainable practices in its jewelry?
Pandora crafts its jewelry using only recycled silver and gold to promote sustainability.
