OVERTONE Expands Retail Presence with Sally Beauty Collaboration
The renowned brand OVERTONE is making a significant impact in the hair color industry with its recent nationwide launch in Sally Beauty stores.
Celebrating Accessibility to Beautiful Colors
As a women-founded brand known for its vegan and cruelty-free hair color options, OVERTONE is excited to introduce its offerings to consumers who value both quality and ethical practices.
Innovative Color Depositing Treatment Masks
At the heart of this launch are OVERTONE's best-selling Color Depositing Treatment Masks (CDTMs). These products deliver vibrant color safely without harsh chemicals, allowing customers to express themselves confidently.
Why Sally Beauty?
Choosing Sally Beauty as a retail partner aligns perfectly with OVERTONE's commitment to providing accessible and innovative beauty solutions. Sally Beauty is recognized as the largest retailer in the professional beauty sector, making it an ideal platform for OVERTONE to thrive.
What Does the Partnership Mean for Consumers?
This expansion means that everyone can find OVERTONE’s standout products, like Ginger Glow, Espresso Brown, and Scarlet Red, at their nearest Sally Beauty location. These semi-permanent options allow for hassle-free coloring that lasts while ensuring hair health.
Transformative Ingredients for Healthier Hair
OVERTONE's formulations are free from ammonia and peroxide, so customers can expect to maintain their hair health without sacrificing color vibrancy. Ingredients such as avocado oil and coconut oil work to nourish the hair, ensuring that it remains vibrant and healthy after each use.
Joining a Trusted Household Name
With this partnership, OVERTONE is capitalizing on the extensive customer base and credibility that Sally Beauty has built over the years. This collaboration strengthens both brands by enhancing their reputations in the beauty community, providing customers with high-quality hair solutions.
Availability and More Information
All of OVERTONE’s Color Depositing Treatment Masks can now be found in-store and online, making it easier than ever for consumers to access the brand's innovative products. Customers eager to explore the vibrant color options can head to Sally Beauty stores or visit SallyBeauty.com.
About OVERTONE
Established in 2014 by founders Maegan Scarlett and Liora Dudar, OVERTONE set out to change the hair color game with products designed to maintain stunning color while promoting hair health. Their approach has made them industry leaders and advocates for inclusivity in the hair care space.
For those interested in learning more about OVERTONE's story or its array of hair care products, be sure to check out their official website, OVERTONE.co.
Frequently Asked Questions
What is OVERTONE known for?
OVERTONE is renowned for its vegan and cruelty-free hair color products, particularly its Color Depositing Treatment Masks.
Where can I purchase OVERTONE products?
OVERTONE products are available at all Sally Beauty locations as well as online at SallyBeauty.com.
What ingredients do OVERTONE products use?
The products feature nourishing ingredients like avocado oil, coconut oil, and shea butter, ensuring hair remains healthy while achieving bold colors.
How long do OVERTONE Color Depositing Treatment Masks last?
The semi-permanent masks typically deliver vibrant colors that last longer than traditional hair dyes, with proper maintenance.
Is OVERTONE suitable for all hair types?
Yes, OVERTONE products are designed to be safe for all hair types and can be used without bleach.
