OverActive Media and Ecoembes Join Forces
OverActive Media (TSXV: OAM) is excited to announce a new strategic partnership with Ecoembes, a leading organization dedicated to sustainability and recycling. This collaboration marks a significant step in the esports industry's quest for environmental responsibility, setting a new benchmark in the realm of competitive gaming and entertainment.
Movistar KOI: A Leader in Sustainability
As part of this partnership, OverActive's esports club, Movistar KOI, has become Ecoembes' official sustainability sponsor for the upcoming years. From 2024 through 2025, Movistar KOI will actively engage in various sustainability initiatives aimed at increasing awareness around recycling, packaging recovery, and promoting circular economy principles within the esports community.
Commitment to Carbon Neutrality
Movistar KOI is also making strides to reduce its carbon footprint, aligning its objectives with global sustainability goals. By participating in initiatives that strive for carbon neutrality, Movistar KOI is setting an example for other organizations in the industry.
The Circular Game Initiative
The initiative spearheaded by Ecoembes and Movistar KOI is aptly titled The Circular Game. It focuses on implementing effective sustainability measures while educating the esports community about environmental issues. Together, their goal is to minimize the environmental impact associated with esports activities.
Promoting Environmental Awareness
Nieves Rey, Communications and Marketing Director at Ecoembes, stated, "Bringing circular economy principles to the esports world allows us to connect with a new generation committed to sustainability. 'The Circular Game' exemplifies our mission to make every action contribute to the vital goal of protecting our planet." This partnership reflects the shared commitment of both organizations toward creating a sustainable future.
Engaging Fans in Sustainability Efforts
Carlos García Acevedo, Chief Commercial Officer of OverActive Media, expressed enthusiasm about the partnership, noting, "This collaboration sets a new standard in esports environmental responsibility. Together, we will take meaningful steps to reduce our carbon footprint, and we're eager to engage our fans in this movement." By providing fun and educational experiences, fans will be invited to actively participate in these crucial sustainability efforts.
OverActive Media’s Vision and Impact
OverActive Media (NASDAQ: OAM) is not just an esports organization but a transformative force in the gaming industry. The company, based in Toronto, operates globally with a range of franchises including the Toronto Ultra, MAD Lions KOI, Movistar KOI, and Toronto Defiant. Their mission is to build an inclusive platform that serves today’s generation of fans while promoting responsible growth and sustainability.
A Global Approach to Esports
With operations extending beyond Toronto, OverActive Media is working diligently in various markets to integrate sustainable practices across its franchises. By joining the United Nations Sports for Climate Action Framework, Movistar KOI reinforces its dedication to the 2030 Agenda for sustainable development.
The Role of Ecoembes in Recycling
Founded in 1997, Ecoembes has been at the forefront of promoting recycling across Spain. In just 2023, Ecoembes successfully recycled nearly 1.7 million tons of packaging, engaging with over 19,000 companies to drive forward regulatory standards and broaden recycling initiatives. Through their partnership with OverActive Media, they are extending their impact to the esports industry, further amplifying their mission for a waste-free future.
Frequently Asked Questions
What is the main goal of the partnership between OverActive Media and Ecoembes?
The primary goal is to promote sustainability in the esports industry, with initiatives focusing on recycling, packaging recovery, and reducing carbon footprints.
How will Movistar KOI contribute to sustainability?
Movistar KOI will drive awareness of recycling and circular economy principles within the esports community and implement sustainability initiatives.
What is 'The Circular Game' initiative?
'The Circular Game' is a partnership initiative that aims to educate and engage the esports community on environmental sustainability while reducing esports-related impacts.
How does OverActive Media plan on engaging fans?
OverActive Media aims to involve fans through fun and educational experiences that encourage environmental participation and action.
What is Ecoembes' track record in recycling?
Ecoembes has successfully promoted recycling of household packaging in Spain and has recycled nearly 1.7 million tons of packaging in 2023.