OUTFRONT Media and Google DeepMind Collaborate on Artistic Venture
Citywide Program Invites New Yorkers to 'Imagine If…'
OUTFRONT Media Inc. (NYSE: OUT) has partnered with Google DeepMind in an innovative campaign titled 'Imagine If…'. This exciting initiative encourages subway riders to share their imaginative thoughts, which will then be transformed into stunning AI-generated visualizations. This unique project aims to engage New Yorkers across all five boroughs in a vibrant cultural experience.
The Concept Behind 'Imagine If…'
'Imagine If…' represents a marriage between human creativity and cutting-edge artificial intelligence. By inviting commuters to share their wildest imaginings, the campaign can generate artistic visuals that reflect the essence of the city. The selected entries will be enhanced by local artists, culminating in a series of community-inspired videos displayed across OUTFRONT's digital screens.
Creating a Platform for Community Engagement
According to Chad Shackelford, OUTFRONT's Vice President and Head of Digital Creative, this program is designed to create an experience where individuals can engage collectively with art. He emphasizes that it’s not just about individual contributions; it’s about building a sense of community through shared imagination and creativity.
For the next month, New York's transit system will showcase the artists' creative works, blending routine commutes with snippets of imaginative art. Submissions to the project can be easily entered by scanning a QR code, allowing users to receive instant visual feedback that brings their imagination to life.
Local Artists Take Center Stage
Five talented artists from each of New York City's boroughs will play a pivotal role in this campaign. These artists will draw inspiration from public submissions in their respective communities and utilize advanced tools from Google DeepMind, including the Veo model, to create breathtaking video artworks.
Matthieu Lorrain, Creative Lead at Google DeepMind, reflects on the project’s significance, noting how the partnership of AI and local artists can enrich the creative landscape and foster collaborative cultural experiences.
A Grand Finale Celebration
The initiative will culminate in a grand finale event where the most compelling pieces will be showcased in Times Square, specifically on OUTFRONT's premium digital screen located at Two Times Square. This finale promises to be an extraordinary exhibition of artistic and imaginative talent that encapsulates the spirit of New York.
About OUTFRONT Media Inc.
OUTFRONT Media Inc. stands as a leader in the out-of-home advertising landscape in the U.S., leveraging its extensive network to connect brands with their target audiences. With a focus on turning public spaces into centers of creativity and connection, OUTFRONT continues to innovate in the field of marketing.
About Google DeepMind
Google DeepMind has gained recognition for its groundbreaking work in artificial intelligence research. The lab is deeply committed to responsible AI development, enhancing human experiences through scientific innovation and artistic collaboration.
Frequently Asked Questions
What is the 'Imagine If…' campaign about?
The 'Imagine If…' campaign invites New Yorkers to share their imaginative ideas which are then transformed into AI-generated artworks.
How can people participate in the campaign?
Participants can enter their creative submissions by scanning a QR code displayed throughout the subway stations.
Who are the local artists involved in the project?
Five local artists from each borough are involved, drawing inspiration from community submissions for their artwork.
What technology is being used in this campaign?
The campaign utilizes Google DeepMind's advanced models like Veo to create video artworks from the submitted imaginations.
What is the culmination event of the campaign?
The project will end with a grand finale at Times Square showcasing the most captivating artworks produced through the campaign.
