Outform Launches Innovative Hospitality Division
Integrated service model combines design, procurement, and technology to help hospitality brands move faster with cost clarity and global consistency
Outform Group, Inc., an award-winning global innovation and experience agency, is excited to announce the launch of Outform Hospitality. This specific division aims at helping hospitality brands quickly design and deliver high-quality guest environments while maintaining cost control and scale.
A Comprehensive End-to-End Model
Outform Hospitality provides a holistic model that covers planning and consulting, design services, FF&E procurement, production, technology integration, logistics, and installation. Tailored for the hospitality lifecycle, this integrated strategy allows owners, operators, and brands to implement consistent solutions, as guest expectations and technological advancements continue to evolve.
Streamlining Processes through Technology
At the heart of Outform Hospitality’s approach is a technologically advanced procurement system. This system enhances FF&E specification and pricing transparency, utilizing a global supplier network that ensures efficiency. By leveraging real-time procurement intelligence along with in-house manufacturing, Outform Hospitality mitigates risk while speeding up the entire design-to-delivery process, all while ensuring design integrity.
Building on Proven Expertise
This launch signifies a natural extension of Outform’s long-standing expertise in creating complex, design-focused environments around the world. The hospitality sector represents a high-potential growth area for Outform, where the interplay of physical experiences, brand storytelling, and operational efficiency align perfectly.
To bolster its entry into the hospitality market, Outform Hospitality has formed a strategic joint venture with SZ Design and Mejor Group. This collaboration brings in prestigious hospitality design leadership and extensive procurement expertise, enhancing the service offerings of the new division.
A Vision for the Future by Outform's Leadership
"The hospitality industry is undergoing rapid change, and achieving success now hinges on the ability to transform visionary concepts into scalable, executable solutions," stated Ariel Haroush, CEO of Outform. "Outform Hospitality expands our established Think, Make, Run model into a space that demands quick action, precision, and global consistency."
A New Leadership Team to Drive Success
Leading the Outform Hospitality division is Johan Holm Thornhammar, SVP Hospitality, along with Creative Director Saar Zafrir and a diverse team of leaders specializing in creative direction, procurement, and operations. With operations extending across the U.S., Europe, Israel, and China, this division is set to support flagship destinations and multi-site rollouts, ensuring a consistent regional presence while being responsive to local market needs.
Discover More about Outform Hospitality
For more information about Outform Hospitality and the services offered, please visit https://www.outform.com/hospitality/.
Contact Information:
Johan Holm Thornhammar
Senior Vice President Hospitality
Alex Rangel
Vice President of Marketing & Strategy
Frequently Asked Questions
What is the vision behind Outform Hospitality?
Outform Hospitality aims to enhance the guest experience by combining innovative design, procurement, and technology.
How does Outform Hospitality ensure cost control?
The division employs a technology-enabled procurement system that provides transparency and efficiency in FF&E sourcing.
Who leads the Outform Hospitality division?
The division is led by Johan Holm Thornhammar, along with a specialized multidisciplinary leadership team.
What sectors does Outform Hospitality serve?
Outform Hospitality is focused on the hospitality sector, supporting various key environments like hotels and dining facilities.
How has Outform positioned itself in the hospitality industry?
Outform has built a strategic joint venture with key design leaders to leverage deep procurement expertise and creative innovation.
